Epsilon Buys Up DoubleClick Email Solutions
Epsilon, a subsidiary of transaction and marketing services company Alliance Data Systems Corporation, has announced that they will purchase email marketing company DoubleClick Email Solutions, part of DoubleClick Inc. Alliance plans to combine DoubleClick Email Solutions with their Epsilon Interactive division, which they purchased in September of last year when it was known as Bigfoot Interactive.
DoubleClick Email Solutions brings in more than $40 million annually. Alliance Data hopes the integration DoubleClick Email with Epsilon Interactive will expand their influence internationally, strengthen their service offerings, and let them market other Alliance Data services to current DoubleClick clients. “Through this acquisition, we have created a definitive email marketing and communication offering in the global email communications marketplace,” said Epsilon Interactive president Al DiGuido in a press statement.
Epsilon Interactive provides ROI-based email communication and marketing services and is based mainly in North America. DoubleClick Email Solutions provides email marketing services to more than 400 companies around the globe. The deal is expected to close some time early this year, for about $90 million.
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