Enpocket, a global mobile media company, has provided MMS to Samsung to promote mobile content to the Samsung Fun Club. In a move which could open mobile marketing opportunities, Samsung used the Enpocket Marketing Engine to create, deliver and measure the program across all major mobile networks. The company has also released the response rates of their first MMS campaign at over 15% with a conversion of 2%.
The exclusive deal offered users a taste of iPlay’s popular ‘Skipping Stone’ mobile game, and then the chance to instantly download a free demo using a WAP link embedded in the message. Users could then opt to download the full game from a dedicated WAP site.
Samsung Mobile’s content manager Martin Kolek expresses his praise of the company’s work with Enpocket in this statement: “Rich mobile marketing has proven itself as a highly effective way of driving download traffic and keeping Fun Club members informed of the latest content,” he said. “After the success of the ‘Skipping Stone’ campaign we are looking into other ways that mobile marketing can enable consumers to get more from our multimedia handsets.”