Comments on: Email Marketing in the CAN-SPAM Era http://www.adotas.com/2006/02/email-marketing-in-the-can-spam-compliant-era/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Ken Sponsler http://www.adotas.com/2006/02/email-marketing-in-the-can-spam-compliant-era/#comment-272 Ken Sponsler Thu, 16 Feb 2006 14:13:46 +0000 http://www.adotas.com/2006/02/email-marketing-in-the-can-spam-compliant-era/#comment-272 I just wanted to add a few comments. First, CANSPAM is under reconsideration. Several changes could result that would further complicate compliance. A few of these are reducing the 10 day period to honor opt outs to 3 days, re-defining "sender" as it applies to multi-company campaigns, establishing a "safe harbor" standard similar to the DNC regulations. Additionally, several more states including Hawaii and Georgia are working to establish child protection databases. This would require any commercial advertisement for a product or service that a minor under 18 cannot purchase; i.e. mortgage, other financial services, alcohol, tobacco etc; to scrub against these databases. Since there is no way to determine what state an email address emanates from, national marketers would have to scrub all of their campaigns against these lists at an average cost of $7 per thousand! It will take some major enforcements before this requirement really garners attention. I believe the federal gov't will be forced to step in as more states enact their own unique requirements. On top of that, AOL will soon begin charging to deliver commercial email to its members...other ISPs are considering the same thing. I see a bumpy road ahead for emailers if this trend doesn't change. I just wanted to add a few comments. First, CANSPAM is under reconsideration. Several changes could result that would further complicate compliance. A few of these are reducing the 10 day period to honor opt outs to 3 days, re-defining “sender” as it applies to multi-company campaigns, establishing a “safe harbor” standard similar to the DNC regulations. Additionally, several more states including Hawaii and Georgia are working to establish child protection databases. This would require any commercial advertisement for a product or service that a minor under 18 cannot purchase; i.e. mortgage, other financial services, alcohol, tobacco etc; to scrub against these databases. Since there is no way to determine what state an email address emanates from, national marketers would have to scrub all of their campaigns against these lists at an average cost of $7 per thousand! It will take some major enforcements before this requirement really garners attention. I believe the federal gov’t will be forced to step in as more states enact their own unique requirements. On top of that, AOL will soon begin charging to deliver commercial email to its members…other ISPs are considering the same thing. I see a bumpy road ahead for emailers if this trend doesn’t change.

]]> By: Pete http://www.adotas.com/2006/02/email-marketing-in-the-can-spam-compliant-era/#comment-249 Pete Wed, 15 Feb 2006 21:27:45 +0000 http://www.adotas.com/2006/02/email-marketing-in-the-can-spam-compliant-era/#comment-249 Yea, it's funny how all the email I see out there now says it's compliant. But somehow they were able to get my email address that I've never used to sign up for anything. Any email nowadays that's getting any volume is just Spam and the advertisers that are on it dont care. Yea, it’s funny how all the email I see out there now says it’s compliant. But somehow they were able to get my email address that I’ve never used to sign up for anything.

Any email nowadays that’s getting any volume is just Spam and the advertisers that are on it dont care.

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