Did You Hear? Pricefish.com Opens Audio Product Listings
In order to drive up sales and enhance a customer’s shopping experience, comparative shopping web site Pricefish.com has released FishClips, a service which lets online vendors include a short mp3 audio description of their products. FishClips will appear alongside the standard product listings, and are designed to provide customers with service information, as well as to highlight special offers.
“We believe retailers are always looking for new ways to separate themselves from their competitors. We anticipate Pricefish.com’s audio FishClips feature will allow online and multi-channel retailers to directly engage potential shoppers as they make buying decisions,” said Pricefish president Mark Dresner in a statement. FishClips has been in testing phase since September 2005 with a handful of vendors.
Since 2003, Pricefish has been providing shoppers with side-by-side product and pricing comparisons, searchable and listed by category. Now that the FishClips service is available to all vendors, Pricefish plans to focus on developing other multimedia services as well. “This is a first step in our plan to incorporate full multi-media capabilities into Pricefish.com. We envision that video – full sight and sound – won’t be far off,” said Dresner.
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