Avenue A | Razorfish today announced its selection as Coors Brewing Co.’s interactive agency of record. The agency will be responsible for full-service media buying and planning, website design and development, as well as creative and analytics for the nation’s third largest brewer.
“Coors is an example of the growing trend of brand marketers migrating efforts to the Internet,” said Darin Brown, president of Avenue A | Razorfish’s West region in today’s press release. “We’re very excited about working with such a forward-thinking brand and are honored to be named the leading brewer’s interactive agency of record,”
The Golden, Co. based brewer produces nearly a dozen beer brands, including Coors Light, George Killian’s Irish Red Lager and Blue Moon. They are the official beer sponsor of the NFL, and have left a huge impression in their past work with agencies like Foot, Cone & Belding Worldwide, who produced the over-the-top masculine anthem of the “I Love Twins” campaign.