CareerBuilder and Oddcast Monkey Around Virally
If you were anywhere near a television during last year’s Super Bowl, there’s no doubt you would’ve caught a glimpse of one of CareerBuilder.com’s havoc-wreaking office monkeys. In fact, you probably noticed an odd familiarity to your own workplace colleagues and, no doubt, your boss. Well, according to a recent survey from CareerBuilder.com, you’re not alone. The survey found that fifty-three percent of workers say they feel like they work with a bunch of monkeys and one-in-five say they think their boss is a monkey.
Well, if you liked what you saw then on TV, you’ll really get a kick out of their latest viral campaign that uses Oddcast’s avatars to get the word out about using one of the most well-known job search companies to get hired. This latest addition to the “Working with Monkeys” campaign arrives just in time to tap into the same audience that went bananas over last year’s Super Bowl. CareerBuilder hopes this year’s spots during the biggest commercial holiday of the year will pay off for them once again.
CareerBuilder’s “working with monkeys” campaign was created by Chicago-based independent agency Cramer-Krasselt and has since scored among the Top Ads of 2005 as determined by USA Today’s end of year Ad Track Survey. In addition, one of the spots was selected as the funniest television commercial of the year in a TBS online poll. But to spread the word virally, last week Cramer-Krasselt tapped Oddcast to get those monkeys talking with their ever popular avatar technology.
“Appropriately branded ‘Monk-e-Mail’, the application allows users to choose their favorite chimp, dress her up, add voice and send to friends,” Adi Sideman, President and CEO of Oddcast tells ADOTAS. Sure enough, when you visit this interactive viral microsite you can choose between three work appropriately dressed chimps, then style it with anything from aviator sunglasses to a sandy beach backdrop to iPod earphones, give it a voice (either pre-recorded, text to speech, or record one by phone), and then just send it to your friends or colleagues.
As for how well it’s being received so far, Sideman tells us, “After just 7 days, it is slated to be one of our best deployments ever, with the national media picking up on the monkey excitement.” And CareerBuilder is soaking it all up to get ready for this year’s Super Bowl push.
As Richard Castellini, VP of Consumer Marketing at CareerBuilder said in a statement, “The Super Bowl in 2005 served as a fantastic platform for CareerBuilder.com to get our message out to the largest numbers of both job seekers and employers. With the subsequent dramatic jump in both job seeker site traffic and employer job postings, we were eager to secure a significant presence in the 2006 Super Bowl.”
CareerBuilder.com also plans to sign new marketing partnerships to power co-branded online job search centers such as those featured on America Online and MSN.
If you want to monkey around with Career Builder, check out the Monk-e-Mail viral microsite.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More Features
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
