Video search engine Blinkx.com will create the official ITN online video player for one of the world’s leading news producers ITN, as well as make ITN’s news searchable through www.blinkx.tv.
Blinkx collects video content from different news outlets, such as ITN, and allows users to search the content from one destination. Users will be able to search over 80 clips per week from ITN, covering national, international, and breaking news, analysis, and interviews. The blinkx technology also creates footage transcripts and indexes this footage to deliver more accurate search results.
In a press release on the company website, Nicholas Wheeler, Managing Director of ITN Multimedia said: “ITN has always pioneered new and innovative ways to deliver its content and the blinkx platform is certainly an exciting new proposition that is really opening up the type of information that is searchable and available on the web.”
Blinkx also has content partnerships with Reuters, Business Week, Euro News and the New York Times.