http://www.adotas.com/2006/02/banner-advertising-is-alive-and-well/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2006/02/banner-advertising-is-alive-and-well/#comment-204 Online Marketing Spot » Blog Archive » Mon, 13 Feb 2006 17:00:29 +0000 http://www.adotas.com/2006/01/banner-advertising-is-alive-and-well/#comment-204 [...] Banner Advertising is Alive and Well ADOTAS, NY - 5 minutes ago Despite the constant mantra uttered by the digital elite that the banner ad is dead , there are many veterans in the online advertising medium that beg to [...] [...] Banner Advertising is Alive and Well ADOTAS, NY – 5 minutes ago Despite the constant mantra uttered by the digital elite that the banner ad is dead , there are many veterans in the online advertising medium that beg to [...]

]]> http://www.adotas.com/2006/02/banner-advertising-is-alive-and-well/#comment-195 Banner » Mutual Funds Up next: A banner year for bonds Sat, 11 Feb 2006 16:01:36 +0000 http://www.adotas.com/2006/01/banner-advertising-is-alive-and-well/#comment-195 [...] Banner Advertising is Alive and WellADOTAS, NY - Jan 26, 2006ADOTAS chats with Avenue A | Razorfish Senior VP of Media Sarah Kim Baehr about the banner s resurgence, the shift in media buys and the evolution of the … Permalink TrackBack [...] [...] Banner Advertising is Alive and WellADOTAS, NY - Jan 26, 2006ADOTAS chats with Avenue A | Razorfish Senior VP of Media Sarah Kim Baehr about the banner s resurgence, the shift in media buys and the evolution of the … Permalink TrackBack [...]

]]> http://www.adotas.com/2006/02/banner-advertising-is-alive-and-well/#comment-57 Tony Quin Wed, 25 Jan 2006 20:54:12 +0000 http://www.adotas.com/2006/01/banner-advertising-is-alive-and-well/#comment-57 While I agree that the web is a happening place for marketing, I worry that banner ads, even those using rich media, are losing effectiveness as interruptive advertising. If people are anything like me, they have trained themselves to ignore the flashing lights and other inducements on the page and stay focused on the content. I don't even see them anymore. I also think time pressed viewers are worried that by clicking on an ad that may take them in another direction, they may be taken off the focus that brought them to the site in the first place. As Baehr says, websites, and from our perspective website experiences, will always be the heart of the web's value for brands. While I agree that the web is a happening place for marketing, I worry that banner ads, even those using rich media, are losing effectiveness as interruptive advertising. If people are anything like me, they have trained themselves to ignore the flashing lights and other inducements on the page and stay focused on the content. I don’t even see them anymore. I also think time pressed viewers are worried that by clicking on an ad that may take them in another direction, they may be taken off the focus that brought them to the site in the first place. As Baehr says, websites, and from our perspective website experiences, will always be the heart of the web’s value for brands.

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