B2B Ad Page Revenue Rises in ‘05
According to a recently released report from American Business Media’s subsidiary Business Information Network, revenue from B2B ad pages rose 1.7% in December from a year earlier. As a whole, ad pages finished the year up 4%.
The increase for the year was attributed in part to the strong performance of the agriculture and banking/financial/insurance sectors, which saw pages increase 30% and 27%, respectively. Other ad categories posting solid gains included architecture/design/lighting, up 23%, and automotive, up 17%, despite the industry’s ongoing shift of ad dollars to online.
Meanwhile, ad revenue rose more than 6% in December compared with the same month in 2005 and more than 5% for the year. “The year finished better than we expected,” said Gordon Hughes II, president-CEO of ABM, a press statement. “We were forecasting a 3% to 4% increase, and finished better than 5%.
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