Today, online advertising affiliate network AzoogleAds parts ways with adware company 180Solutions. 180 has been under fire from industry observers for allegedly letting malicious publishers install its Zango ad serving software on peoples machines without their permission. 180 has been taking measures, such as their S3 installer to prevent unauthorized installs, but 180 critics say it’s too little too late. Azoogle will also be breaking ties to adware provider Direct Revenue on March 3rd for similar reasons.
“Although there was nothing directly related to us, or linked to us, they’re clearly in the spotlight; especially 180Solutions. The FTC had conducted an inquiry… [and] we understand there’s certainly a lot of other industry observers that have given both of those companies poor marks in terms of adware being downloaded and we just saw at this stage that it just didn’t make sense to go forward,” Azoogle COO Don Mathis tells ADOTAS.
Mathis also added that they had received no direct complaints from their affiliates, but that their decision to end their relationship with 180Solutions and Direct Revenue was based on their current reputations. “I think as the industry matures, advertisers are going to increasingly demand optics about where their ads are being served, and we want to bring… trust and transparency to that process.”