Comments on: Adware’s New Day: WhenU CEO Bill Day Cleans House and Educates Consumers http://www.adotas.com/2006/02/adwares-new-day-whenu-ceo-bill-day-cleans-house-and-educates-consumers/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Brian Fiori http://www.adotas.com/2006/02/adwares-new-day-whenu-ceo-bill-day-cleans-house-and-educates-consumers/#comment-110194 Brian Fiori Fri, 15 Jun 2007 04:58:46 +0000 http://www.adotas.com/2006/02/adwares-new-day-whenu-ceo-bill-day-cleans-house-and-educates-consumers/#comment-110194 I notice Mr Day mentioned the benefits for advertisers (click through rates) but not the consumer. Let's not pretend "target advertising" is actually more beneficial to the consumer that general advertising. I know it is FAR more annoying to me (what advertisers consider relevant and what consumers consider relevant are two different things). I find the idea of advertisers tracking my Internet use, to deliver me (usually irrelevant and almost always duplicitous )advertising, repellent. I propose Mr Day's company pay for an independent researcher (or research company) to conduct a study (under the direction of a well-known consumer advocate group) to show consumers like targeting advertising, find it useful and are aware of, and understand, the REAL terms and conditions of the software used to deliver this advertising. Of course that will never happen, as Mr Day doesn't give a rat's ass about the consumer. His company's practices may not be quite as sleazy as they once were, but let's not pretend they are REALLY above board. I notice Mr Day mentioned the benefits for advertisers (click through rates) but not the consumer. Let’s not pretend “target advertising” is actually more beneficial to the consumer that general advertising. I know it is FAR more annoying to me (what advertisers consider relevant and what consumers consider relevant are two different things). I find the idea of advertisers tracking my Internet use, to deliver me (usually irrelevant and almost always duplicitous )advertising, repellent.

I propose Mr Day’s company pay for an independent researcher (or research company) to conduct a study (under the direction of a well-known consumer advocate group) to show consumers like targeting advertising, find it useful and are aware of, and understand, the REAL terms and conditions of the software used to deliver this advertising.

Of course that will never happen, as Mr Day doesn’t give a rat’s ass about the consumer.

His company’s practices may not be quite as sleazy as they once were, but let’s not pretend they are REALLY above board.

]]> By: Konstantinos http://www.adotas.com/2006/02/adwares-new-day-whenu-ceo-bill-day-cleans-house-and-educates-consumers/#comment-98151 Konstantinos Thu, 17 May 2007 12:01:03 +0000 http://www.adotas.com/2006/02/adwares-new-day-whenu-ceo-bill-day-cleans-house-and-educates-consumers/#comment-98151 Cool... Cool…

]]> By: Wayne Porter http://www.adotas.com/2006/02/adwares-new-day-whenu-ceo-bill-day-cleans-house-and-educates-consumers/#comment-675 Wayne Porter Thu, 16 Mar 2006 01:37:26 +0000 http://www.adotas.com/2006/02/adwares-new-day-whenu-ceo-bill-day-cleans-house-and-educates-consumers/#comment-675 No doubt about it Bill Day has taken WhenU from a complete mess to a much more respectable company as "adware" goes. But what of the past? What of the trickery and slimy tactics that built up the business? Who is to be held accountable for that and can WhenU ever shed that stigma? No doubt about it Bill Day has taken WhenU from a complete mess to a much more respectable company as “adware” goes.

But what of the past? What of the trickery and slimy tactics that built up the business? Who is to be held accountable for that and can WhenU ever shed that stigma?

]]> By: Omda http://www.adotas.com/2006/02/adwares-new-day-whenu-ceo-bill-day-cleans-house-and-educates-consumers/#comment-191 Omda Fri, 10 Feb 2006 20:49:16 +0000 http://www.adotas.com/2006/02/adwares-new-day-whenu-ceo-bill-day-cleans-house-and-educates-consumers/#comment-191 Kiran: My buds keep sending me your WhenU article. The rearch and buzz at bloblogpulse is amazing! peace out. Kiran:

My buds keep sending me your WhenU article. The rearch and buzz at bloblogpulse is amazing! peace out.

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