Comments on: Advertising Networks Self-Analysis http://www.adotas.com/2006/02/advertising-networks-self-analysis/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Ariel Arrieta http://www.adotas.com/2006/02/advertising-networks-self-analysis/#comment-533 Ariel Arrieta Thu, 02 Mar 2006 16:50:05 +0000 http://www.adotas.com/2006/02/advertising-networks-self-analysis/#comment-533 Directa Network http://www.directanetworks.com/ What makes your network the best? Directa Network serves 2 billion monthly impressions mainly in Latin American and US Hispanic markets. We are unique, because we are the leading performance-based Ad Networks focuesed in spanish & portuguese speaking countries. On the publisher side, we are better monetizing Inventories (100% inventory %fill + Highest eCPM). On the client side, we are better helping direct response advertiser to acquire a Huge Volume traffic, leads & customers in spanish & portuguese speaking countries. Moreover we help advertisers to target US audience through US IP filters in international publishers. What makes your network the best? -Service is very customer oriented, it's very important to outperform on payments, reports, and rates. -Rates we pay publisher(s) are high compared to others because we optimize better -Optimization is extraordinary to drive real-time performance What other network do you like/view as a competitor and why? We like Oridian and Advertising.com What technology/improvement would you like to see unveiled to make their network more efficient? I'd like to see a full interconectivness of networks to build a ad marketplace. Through that ad marketplace, each player will generate value added through its skills, ability and market focus. Directa Network
http://www.directanetworks.com/

What makes your network the best?

Directa Network serves 2 billion monthly impressions mainly in Latin American and US Hispanic markets.

We are unique, because we are the leading performance-based Ad Networks focuesed in spanish & portuguese speaking countries.

On the publisher side, we are better monetizing Inventories (100% inventory %fill + Highest eCPM).

On the client side, we are better helping direct response advertiser to acquire a Huge Volume traffic, leads & customers in spanish & portuguese speaking countries. Moreover we help advertisers to target US audience through US IP filters in international publishers.

What makes your network the best?
-Service is very customer oriented, it’s very important to outperform on payments, reports, and rates.
-Rates we pay publisher(s) are high compared to others because we optimize better
-Optimization is extraordinary to drive real-time performance

What other network do you like/view as a competitor and why?

We like Oridian and Advertising.com

What technology/improvement would you like to see unveiled to make their network more efficient?

I’d like to see a full interconectivness of networks to build a ad marketplace.
Through that ad marketplace, each player will generate value added through its skills, ability and market focus.

]]> By: Joey http://www.adotas.com/2006/02/advertising-networks-self-analysis/#comment-521 Joey Thu, 02 Mar 2006 00:28:51 +0000 http://www.adotas.com/2006/02/advertising-networks-self-analysis/#comment-521 Where did you find some of these networks? Contextweb has had numerous financial problems and paying publishers. I don't know of any site that uses them. I would call them or BlueLithium a major ad network. The others, I can see as leaders, but not these two. What about other networks? I remember when Adbumb (B.F. ADOTAS) did reports on smaller upcoming networks. Why don't you expand on those networks? This review is almost a mirror review on the one done over at Mediapost. You really need to think outside the box. You guys used to do this. J.M.O. Where did you find some of these networks? Contextweb has had numerous financial problems and paying publishers. I don’t know of any site that uses them. I would call them or BlueLithium a major ad network. The others, I can see as leaders, but not these two. What about other networks? I remember when Adbumb (B.F. ADOTAS) did reports on smaller upcoming networks. Why don’t you expand on those networks? This review is almost a mirror review on the one done over at Mediapost. You really need to think outside the box. You guys used to do this. J.M.O.

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