Advertising Networks Self-Analysis
Advertising.com
http://advertising.com/home.html
What makes your network the best?
• Advertising.com serves over 35 billion impressions each month.
• Unique visitors for December 2005 were 134,139,000 or 78.8% of the Internet universe.
• Advertising.com’s website network comprises approximately 3,000 websites.
• Advertising.com’s industry-leading reach, innovative marketing solutions and advanced technologies enable us to cater to all desired audiences.
• Advertising.com reaches 81% of online males and 81% of online females. (comScore, December 2005)
• Advertising.com reaches 82% of persons age 18+ and 84% of persons age 25-54. (comScore, December 2005)
• Advertising.com reaches 80% of persons with a household income less than $60K, and 84% of persons with a household income over $60K. (comScore, December 2005)
• Advertising.com’s international reach is as follows: (comScore, November 2005)
- United Kingdom — 75.4% – 22,036,000 UVs
- Canada — 71.6% – 14,113,000 UVs
- France — 65.8% – 13,966,000 UVs
- Germany — 62.7% – 22,915,000 UVs
- Norway — 84.1% – 3,020,000 UVs
- Sweden — 87.1% – 4,079,000 UVs
- Denmark — 83.1% – 3,447,000 UVs
• Advertising.com reaches more unique visitors than any other network – and we have maintained this #1 position for the past 20 consecutive months.
What other network do you like/view as a competitor and why?
(Didn’t Answer)
What technology/improvement would you like to see unveiled to make your network more efficient?
(Didn’t Answer)
Reader Comments.
Where did you find some of these networks? Contextweb has had numerous financial problems and paying publishers. I don’t know of any site that uses them. I would call them or BlueLithium a major ad network. The others, I can see as leaders, but not these two. What about other networks? I remember when Adbumb (B.F. ADOTAS) did reports on smaller upcoming networks. Why don’t you expand on those networks? This review is almost a mirror review on the one done over at Mediapost. You really need to think outside the box. You guys used to do this. J.M.O.
Directa Network
http://www.directanetworks.com/
What makes your network the best?
Directa Network serves 2 billion monthly impressions mainly in Latin American and US Hispanic markets.
We are unique, because we are the leading performance-based Ad Networks focuesed in spanish & portuguese speaking countries.
On the publisher side, we are better monetizing Inventories (100% inventory %fill + Highest eCPM).
On the client side, we are better helping direct response advertiser to acquire a Huge Volume traffic, leads & customers in spanish & portuguese speaking countries. Moreover we help advertisers to target US audience through US IP filters in international publishers.
What makes your network the best?
-Service is very customer oriented, it’s very important to outperform on payments, reports, and rates.
-Rates we pay publisher(s) are high compared to others because we optimize better
-Optimization is extraordinary to drive real-time performance
What other network do you like/view as a competitor and why?
We like Oridian and Advertising.com
What technology/improvement would you like to see unveiled to make their network more efficient?
I’d like to see a full interconectivness of networks to build a ad marketplace.
Through that ad marketplace, each player will generate value added through its skills, ability and market focus.
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Tags: ad_networks, blue_lithium, burst and OridianArticle Sponsor
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