Features

Advertising Networks Self-Analysis

Written on
Feb 27, 2006 
Author
Sarah Novotny  |

Oridian
http://oridian.com/

What makes your network the best?
-Service is very customer oriented, it’s very important to outperform on payments, reports, and rates.
-Rates we pay publisher(s) are high compared to others because we optimize better
-Optimization is extraordinary to drive real-time performance

What other network do you like/view as a competitor and why?
Advertising.com, they have a very solid technology and were one of the first to be metrics driven.

What technology/improvement would you like to see unveiled to make their network more efficient?
Technologically I’d like to see the full interoptimizational ability between search, display and email based on cross-experience behavioral and contextual actions.





Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

Reader Comments.

Where did you find some of these networks? Contextweb has had numerous financial problems and paying publishers. I don’t know of any site that uses them. I would call them or BlueLithium a major ad network. The others, I can see as leaders, but not these two. What about other networks? I remember when Adbumb (B.F. ADOTAS) did reports on smaller upcoming networks. Why don’t you expand on those networks? This review is almost a mirror review on the one done over at Mediapost. You really need to think outside the box. You guys used to do this. J.M.O.

Posted by Joey | 7:28 pm on March 1, 2006.

Directa Network
http://www.directanetworks.com/

What makes your network the best?

Directa Network serves 2 billion monthly impressions mainly in Latin American and US Hispanic markets.

We are unique, because we are the leading performance-based Ad Networks focuesed in spanish & portuguese speaking countries.

On the publisher side, we are better monetizing Inventories (100% inventory %fill + Highest eCPM).

On the client side, we are better helping direct response advertiser to acquire a Huge Volume traffic, leads & customers in spanish & portuguese speaking countries. Moreover we help advertisers to target US audience through US IP filters in international publishers.

What makes your network the best?
-Service is very customer oriented, it’s very important to outperform on payments, reports, and rates.
-Rates we pay publisher(s) are high compared to others because we optimize better
-Optimization is extraordinary to drive real-time performance

What other network do you like/view as a competitor and why?

We like Oridian and Advertising.com

What technology/improvement would you like to see unveiled to make their network more efficient?

I’d like to see a full interconectivness of networks to build a ad marketplace.
Through that ad marketplace, each player will generate value added through its skills, ability and market focus.

Posted by Ariel Arrieta | 11:50 am on March 2, 2006.

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