What makes your network the best?
-Service is very customer oriented, it’s very important to outperform on payments, reports, and rates.
-Rates we pay publisher(s) are high compared to others because we optimize better
-Optimization is extraordinary to drive real-time performance
What other network do you like/view as a competitor and why?
Advertising.com, they have a very solid technology and were one of the first to be metrics driven.
What technology/improvement would you like to see unveiled to make their network more efficient?
Technologically I’d like to see the full interoptimizational ability between search, display and email based on cross-experience behavioral and contextual actions.