Advertising Networks Self-Analysis
ContextWeb
http://www.contextweb.com/Corporate/home/
What makes your network the best?
ContextWeb, Inc. provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. ContextWeb’s patent-pending ContextAd is the industry’s only real-time and fully automated solution that can serve contextually relevant advertisements to the most motivated potential customer in as little as 20 milliseconds. ContextAd uses both content and keywords for analysis and matching, delivering unprecedented accuracy, dramatically extending audience reach and significantly increasing sales conversion rates. ContextWeb is unique in its ability to accomplish real-time targeting from a content level. The core differentiator from its competitors is that ContextWeb can optimize and target ads in real-time using a fully automated network, while other providers have some manual processes integrated in their solutions. Through the optimization process, ContextWeb has the ability to target at the page level, removing excess spillage.
What other network do you like/view as a competitor and why?
We view all other online ad networks as competitors, since they all buy and sell media in a similar way.
What technology/improvement would you like to see unveiled to make their network more efficient?
In our opinion, real-time technology would make any network more efficient. Real-time technology ensures that only the most relevant ads are displayed at the most appropriate time. Real-time technology prevents missed opportunities to display a relevant advertisement on a content page.
Reader Comments.
Where did you find some of these networks? Contextweb has had numerous financial problems and paying publishers. I don’t know of any site that uses them. I would call them or BlueLithium a major ad network. The others, I can see as leaders, but not these two. What about other networks? I remember when Adbumb (B.F. ADOTAS) did reports on smaller upcoming networks. Why don’t you expand on those networks? This review is almost a mirror review on the one done over at Mediapost. You really need to think outside the box. You guys used to do this. J.M.O.
Directa Network
http://www.directanetworks.com/
What makes your network the best?
Directa Network serves 2 billion monthly impressions mainly in Latin American and US Hispanic markets.
We are unique, because we are the leading performance-based Ad Networks focuesed in spanish & portuguese speaking countries.
On the publisher side, we are better monetizing Inventories (100% inventory %fill + Highest eCPM).
On the client side, we are better helping direct response advertiser to acquire a Huge Volume traffic, leads & customers in spanish & portuguese speaking countries. Moreover we help advertisers to target US audience through US IP filters in international publishers.
What makes your network the best?
-Service is very customer oriented, it’s very important to outperform on payments, reports, and rates.
-Rates we pay publisher(s) are high compared to others because we optimize better
-Optimization is extraordinary to drive real-time performance
What other network do you like/view as a competitor and why?
We like Oridian and Advertising.com
What technology/improvement would you like to see unveiled to make their network more efficient?
I’d like to see a full interconectivness of networks to build a ad marketplace.
Through that ad marketplace, each player will generate value added through its skills, ability and market focus.
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