Advertising Networks Self-Analysis
BlueLithium
http://bluelithium.com/
What makes your network the best?
There are two criteria by which ad networks should be judged: size/reach of network and performance, based on technology. BlueLithium scores high on both counts. In terms of size, we reach 100M unique users per month and serve 6 billion impressions. This makes us the third largest ad network, according to comScore. In some areas such as travel, parenting and news, we’re #1 in reach, larger than any other ad network or any branded publisher.What really sets BlueLithium apart, however, is our commitment to innovation. For starters, we take an audience-centric approach, relying on our advanced AdVelocity technology to optimize each advertiser’s campaign around the sites and audiences that respond best to their specific message or offer. AdPath, our behavioral targeting solution, is the first to offer both segment targeting and re-targeting. Depending on the advertiser, this can make a significant difference in bottom line campaign results. We’re about to introduce the first predictive semantic targeting solutionThis goes beyond keyword targeting that Google and other search engines offer and has the potential to push online performance to a new level. Innovations such as these show how BlueLithium is investing in the best people and technology, to make sure we bring more to the table as a media partner.
What other network do you like/view as a competitor and why?
We appreciate the great job that Scott Ferber and his team at Advertising.com have done over the past half decade. Throughout the early 2000s, they focused on using technology to solve problems and deliver real value to advertisers. We’re picking up where they left off in terms of innovation, in order to help online advertisers achieve even higher levels of performance.
What technology/improvement would you like to see unveiled to make your network more efficient?
Wireless and user generated content are two areas where ad networks still haven’t cracked the code. Blogs, photo community sites and user-supplied video sites all offer tremendous potential, but first we need predictability in terms of content quality and appropriateness for the advertiser.
Reader Comments.
Where did you find some of these networks? Contextweb has had numerous financial problems and paying publishers. I don’t know of any site that uses them. I would call them or BlueLithium a major ad network. The others, I can see as leaders, but not these two. What about other networks? I remember when Adbumb (B.F. ADOTAS) did reports on smaller upcoming networks. Why don’t you expand on those networks? This review is almost a mirror review on the one done over at Mediapost. You really need to think outside the box. You guys used to do this. J.M.O.
Directa Network
http://www.directanetworks.com/
What makes your network the best?
Directa Network serves 2 billion monthly impressions mainly in Latin American and US Hispanic markets.
We are unique, because we are the leading performance-based Ad Networks focuesed in spanish & portuguese speaking countries.
On the publisher side, we are better monetizing Inventories (100% inventory %fill + Highest eCPM).
On the client side, we are better helping direct response advertiser to acquire a Huge Volume traffic, leads & customers in spanish & portuguese speaking countries. Moreover we help advertisers to target US audience through US IP filters in international publishers.
What makes your network the best?
-Service is very customer oriented, it’s very important to outperform on payments, reports, and rates.
-Rates we pay publisher(s) are high compared to others because we optimize better
-Optimization is extraordinary to drive real-time performance
What other network do you like/view as a competitor and why?
We like Oridian and Advertising.com
What technology/improvement would you like to see unveiled to make their network more efficient?
I’d like to see a full interconectivness of networks to build a ad marketplace.
Through that ad marketplace, each player will generate value added through its skills, ability and market focus.
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