Advertising Networks Self-Analysis
ValueClick Media/Fastclick
http://www.fastclick.com/
What makes your network the best?
ValueClick Media/Fastclick serves 25 billion monthly impressions and has 112 million unique visitors per month (comScore unduplicated reach, Dec. 2005). Distinguishing features of our network include:- Network optimization simultaneously delivers optimal results for both publishers (eCPM) and advertisers (ROI). - Product breadth includes both display and lead generation capabilities that provide scalable results for both brand and direct marketers.- Being part of ValueClick, Inc. provides access to additional opportunities for advertisers and publishers, including affiliate marketing, e-mail, search, comparison shopping and technology solutions.
What other network do you like/view as a competitor and why?
(Didn’t Answer)
What technology/improvement would you like to see unveiled to make their network more efficient?
A few trends we see in the ad network space this year include, more transparency/site disclosure, further separation between first and second tier networks, brand marketers more actively embrace the network model and further advancements in behavioral targeting/optimization.
Reader Comments.
Where did you find some of these networks? Contextweb has had numerous financial problems and paying publishers. I don’t know of any site that uses them. I would call them or BlueLithium a major ad network. The others, I can see as leaders, but not these two. What about other networks? I remember when Adbumb (B.F. ADOTAS) did reports on smaller upcoming networks. Why don’t you expand on those networks? This review is almost a mirror review on the one done over at Mediapost. You really need to think outside the box. You guys used to do this. J.M.O.
Directa Network
http://www.directanetworks.com/
What makes your network the best?
Directa Network serves 2 billion monthly impressions mainly in Latin American and US Hispanic markets.
We are unique, because we are the leading performance-based Ad Networks focuesed in spanish & portuguese speaking countries.
On the publisher side, we are better monetizing Inventories (100% inventory %fill + Highest eCPM).
On the client side, we are better helping direct response advertiser to acquire a Huge Volume traffic, leads & customers in spanish & portuguese speaking countries. Moreover we help advertisers to target US audience through US IP filters in international publishers.
What makes your network the best?
-Service is very customer oriented, it’s very important to outperform on payments, reports, and rates.
-Rates we pay publisher(s) are high compared to others because we optimize better
-Optimization is extraordinary to drive real-time performance
What other network do you like/view as a competitor and why?
We like Oridian and Advertising.com
What technology/improvement would you like to see unveiled to make their network more efficient?
I’d like to see a full interconectivness of networks to build a ad marketplace.
Through that ad marketplace, each player will generate value added through its skills, ability and market focus.
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