Comments on: Ad Networks Promoting Porn, Part 2 http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Robert Kadar http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-354234 Robert Kadar Sun, 30 Mar 2008 20:11:41 +0000 http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-354234 There is an alternative to the blind ad network which is a firm offering more of a site representation model with complete transparency and the ability for the media buyer or client to pick and choose the sites they want to run on. In the Health and Medical category this is a must and that's how Good Health Advertising operates. We represent a collection of high quality health and medical sites and the buyers can cherry-pick to their hearts content. We're the un-network. Robert Kadar Good Health Advertising www.GoodHealthAdvertising.com There is an alternative to the blind ad network which is a firm offering more of a site representation model with complete transparency and the ability for the media buyer or client to pick and choose the sites they want to run on. In the Health and Medical category this is a must and that’s how Good Health Advertising operates. We represent a collection of high quality health and medical sites and the buyers can cherry-pick to their hearts content. We’re the un-network.

Robert Kadar
Good Health Advertising
http://www.GoodHealthAdvertising.com

]]> By: Online Outlet Stores http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-334028 Online Outlet Stores Thu, 13 Mar 2008 19:28:16 +0000 http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-334028 This is a great article. Very informative. I have been to a lot of websites that have ads that seem to be clearly misplaced. But you know what.. the ads are ofter there because they are profitable. Its not even time that people are caught off guard. This is a great article. Very informative. I have been to a lot of websites that have ads that seem to be clearly misplaced.

But you know what.. the ads are ofter there because they are profitable. Its not even time that people are caught off guard.

]]> By: Lod http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-202143 Lod Wed, 28 Nov 2007 14:53:54 +0000 http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-202143 Google Adwords is also sometimes Promoting Porn Google Adwords is also sometimes Promoting Porn

]]> By: Naomi http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-138078 Naomi Thu, 23 Aug 2007 05:22:42 +0000 http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-138078 Just to add Most porn have images that show women in compromising situations or being objectified and in servitude to men (whether you get turned on by that is besides the point) But as a woman, I would most definately not have any positive associations with the brand that is using such a site. End result? You lose my vote which means you lose my money. Not good advertising, in my opinion. To address the question of whats wrong with porn? Nothing if the subjects (actors or whatever you want to call them) are not coerced or forced into it. Well that is not always the case. Countries like Thailand, India amongst others have prostitution/porn rings that force women to engage in porn against their wishes. (you can research that-they are known as Blue movies in India) So no-my dollar would definately not be going to the advertiser who shows up on a porn site. All in all, negative return on ad dollars. Just to add

Most porn have images that show women in compromising situations or being objectified and in servitude to men (whether you get turned on by that is besides the point)
But as a woman, I would most definately not have any positive associations with the brand that is using such a site. End result? You lose my vote which means you lose my money. Not good advertising, in my opinion.

To address the question of whats wrong with porn? Nothing if the subjects (actors or whatever you want to call them) are not coerced or forced into it. Well that is not always the case. Countries like Thailand, India amongst others have prostitution/porn rings that force women to engage in porn against their wishes. (you can research that-they are known as Blue movies in India)

So no-my dollar would definately not be going to the advertiser who shows up on a porn site. All in all, negative return on ad dollars.

]]> By: Naomi http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-138072 Naomi Thu, 23 Aug 2007 05:10:12 +0000 http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-138072 Surprisingly i have seen more comments on this article than on any other Sex sells and boy does it attract the male eyes. (notice almost all comments are posted by men ;) Surprisingly i have seen more comments on this article than on any other

Sex sells and boy does it attract the male eyes. (notice almost all comments are posted by men ;)

]]> By: Cstdenis http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-25124 Cstdenis Thu, 26 Oct 2006 20:38:37 +0000 http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-25124 I still don't see what advertisers have against adult content. Do you really think being seen with porn is bad publicity? The only people who will see ads on a porn site, are the perverts seeing the porn site -- and they like it. If you "end up on the front page of the New York Post" then you've just got a lot of free publicity. Would YOU really not buy from a company because they advertise on porn? I still don’t see what advertisers have against adult content. Do you really think being seen with porn is bad publicity? The only people who will see ads on a porn site, are the perverts seeing the porn site — and they like it. If you “end up on the front page of the New York Post” then you’ve just got a lot of free publicity.

Would YOU really not buy from a company because they advertise on porn?

]]> By: Right Media Blog » Blog Archive » Media Guard in Adotas http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-18730 Right Media Blog » Blog Archive » Media Guard in Adotas Thu, 07 Sep 2006 21:56:15 +0000 http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-18730 [...] Our first public mention in the press came this week with Media Guard being listed in an Adotas article about ad networks and porn as a potential solution for protecting publishers and advertisers. [...] [...] Our first public mention in the press came this week with Media Guard being listed in an Adotas article about ad networks and porn as a potential solution for protecting publishers and advertisers. [...]

]]> By: geyka http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-17944 geyka Thu, 31 Aug 2006 00:34:22 +0000 http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-17944 Hi! Good work. By the way, look my site too http://us-airway-reservation.34www.com Best regards. GOOD LUCK. Hi! Good work. By the way, look my site too
http://us-airway-reservation.34www.com

Best regards. GOOD LUCK.

]]> By: Adotas » Lenny Kravits Pushes Drugs in Rich Media? http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-2080 Adotas » Lenny Kravits Pushes Drugs in Rich Media? Mon, 27 Mar 2006 20:09:42 +0000 http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-2080 [...] Ad Networks Promoting Porn, Part 2 February 13th 2006 [...] [...] Ad Networks Promoting Porn, Part 2 February 13th 2006 [...]

]]> By: John Network http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-219 John Network Mon, 13 Feb 2006 22:31:33 +0000 http://www.adotas.com/2006/02/ad-networks-promoting-porn-part-2/#comment-219 The only way to ensure complete control is to have a direct relationship with the publisher. If you are unable to do that, either choose not to work with networks or work with them to protect your brand and control your risk. If you're an ROI driven advertiser (branded or nonbranded), it's difficult not to work with networks. Agencies should engage in the conversations rather than avoiding it entirely. The 'this is why I don't buy networks' is short sighted. Some networks are good at protecting their advertisers, some are not. There are a number of tools being developed by networks that will aid in this control. Those that do it effectively will win your trust and business. Do your due diligence, ask the tough questions and networks can be a tremendous partner in your marketing. btw...this article is vastly better written than the original. The only way to ensure complete control is to have a direct relationship with the publisher. If you are unable to do that, either choose not to work with networks or work with them to protect your brand and control your risk. If you’re an ROI driven advertiser (branded or nonbranded), it’s difficult not to work with networks. Agencies should engage in the conversations rather than avoiding it entirely. The ‘this is why I don’t buy networks’ is short sighted. Some networks are good at protecting their advertisers, some are not.

There are a number of tools being developed by networks that will aid in this control. Those that do it effectively will win your trust and business. Do your due diligence, ask the tough questions and networks can be a tremendous partner in your marketing.

btw…this article is vastly better written than the original.

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