Today, ThinkPartnership subsidiary WebSourced announced that it has changed its name; the interest will now be known as MarketSmart Interactive, Inc. This interactive agency, whose area of expertise lies in search engine optimization, pointed out that the name change not only reflects its continued evolution (by incorporating new product offerings into its SEO and paid search practices), but also THK’s acquisition expansion into European and East Asian markets.
Among their most notable product integrations are the inclusion of Google Analytics (to track and analyze a client’s campaign performance) and Litmus Media’s real-time click fraud prevention technology, secure feed distribution, local keyword mapping algorithms and order abandonment recovery technologies—all designed so that MarketSmart Interactive will continue to increase the revenues-per-click delivered to clients.
Along with the expanded product line, MarketSmart will also offer consultation across an array of disciplines, including technical and web development through customized programs tailored to meet the specific needs of each client. Thus far Lowe’s, Black & Decker and DeWalt (among others) have signed on. “MarketSmart Interactive is now poised to deliver phenomenal value to marketers by meeting their online needs with customized solutions,” George Douaire, COO of Think Partnership Inc., and acting executive manager for MarketSmart Interactive, said in a recent statement.
MarketSmart also plans to add Web Diversity, their paid search campaign management automation technology, to the mix, which will coincide with ThinkPartnership’s expansion into the United Kingdom and Hong Kong in 2006.