Univision.com Picks Revenue Science for Behavioral Targeting

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The most visited Spanish language internet site on the web, Univision.com, has selected behavioral targeting leader Revenue Science to serve its growing behavioral needs.

The site, a subsidiary of Univision Communications Inc. and founded in 2000, provides visitors with access to original and exclusive entertainment, news, sports, services and shopping opportunities across 12 specialty channel destinations, all targeted to the Hispanic demographic. In the last year, Univision.com has registered over 190 million visits and three billion page views

Javier Saralegui, president of Univision Online) saw a clear need within his company for Revenue Science’s services: “Throughout 2005, Univision.com had more advertisers than any other Spanish-language Web site and we are always looking for new ways to help these advertisers reach their target audiences,” Saralegui said in a statement. “Revenue Science’s industry-leading behavioral targeting technology and service will bring major benefits to our advertisers, by expanding the amount of valuable inventory available and enabling the precision delivery of campaigns to a variety of large, high-quality consumer audiences.”

For Revenue Science, the deal with Univision marks their first foray into the Spanish language market–but it’s a challenge they seem happy to have before them.

“The need for online media to deliver relevant advertising based on users’ actual behavior crosses boundaries of culture, language and nationality, and we are very excited to bring the capability to Univision.com,” Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science, offered. “The size and importance of the Hispanic audience grows every year and Univision’s implementation of behavioral targeting will help advertisers reach that audience more efficiently and effectively.”

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