Leading indie music distributor/marketer The Orchard today announced the launch of its new digital video distribution service. Founded in 1997, The Orchard was one of the pioneering distributors of digital music. Presently, the company represents more than 700,000 songs in its growing catalogue, and distributes this music to more than 125 digital music stores and to over 200 mobile phone carriers globally.
Now stepping forth into the digital video marketplace, The Orchard will pool its global network of offices and affiliates operating in every global music territory to source video content and in turn, sell The Orchard’s offering into local products and services.
In addition to the cornucopia of music videos sourced from the thousands of independent labels which the company represents, The Orchard’s additional video content partners at launch include C3 (“Three Stooges” TV episodes), Troma Entertainment, (“The Toxic Avenger” films, “South Park” creators Trey Parker and Matt Stone’s “Cannibal the Musical”, and a number of other B-Movie classics), the largest and best catalogue of karaoke videos from Sound Choice, Acrobat’s catalogue of new British indie bands, early live jazz videos, classic sports footage and cartoons. The Orchard will follow a similar strategy as it did in the digital music space, whereby it will aggressively market and merchandise video content wherever it’s sold digitally—including new and emerging video stores from iTunes, Google, MusicNet and Yahoo! as well as video-for-mobile-devices including 3 and MobileStreams.
In a press statement, Orchard CEO Greg Scholl explains his company’s move to video. “While the digital video marketplace is still in its infancy, the future for video looks even more promising than the digital music market looked five years ago,” he says. “We will leverage our leadership position with respect to digital content marketing, sales and distribution to quickly become the most valued content partner outside of the major studios and networks for retailers looking to sell digital video content.”
The Orchard also plans to offer its video clients innovative stand-alone video stores that will offer each company’s catalogue of videos to their fanbases.