• Comment
• Print Article
• Email
• Permalink

The Orchard Plants Digital Distribution Service

Written on

Jan 19, 2006 

Author

Sarah Novotny  |

Share

The Orchard Plants Digital Distribution Service

Leading indie music distributor/marketer The Orchard today announced the launch of its new digital video distribution service. Founded in 1997, The Orchard was one of the pioneering distributors of digital music. Presently, the company represents more than 700,000 songs in its growing catalogue, and distributes this music to more than 125 digital music stores and to over 200 mobile phone carriers globally.

Now stepping forth into the digital video marketplace, The Orchard will pool its global network of offices and affiliates operating in every global music territory to source video content and in turn, sell The Orchard’s offering into local products and services.

In addition to the cornucopia of music videos sourced from the thousands of independent labels which the company represents, The Orchard’s additional video content partners at launch include C3 (“Three Stooges” TV episodes), Troma Entertainment, (“The Toxic Avenger” films, “South Park” creators Trey Parker and Matt Stone’s “Cannibal the Musical”, and a number of other B-Movie classics), the largest and best catalogue of karaoke videos from Sound Choice, Acrobat’s catalogue of new British indie bands, early live jazz videos, classic sports footage and cartoons. The Orchard will follow a similar strategy as it did in the digital music space, whereby it will aggressively market and merchandise video content wherever it’s sold digitally—including new and emerging video stores from iTunes, Google, MusicNet and Yahoo! as well as video-for-mobile-devices including 3 and MobileStreams.

In a press statement, Orchard CEO Greg Scholl explains his company’s move to video. “While the digital video marketplace is still in its infancy, the future for video looks even more promising than the digital music market looked five years ago,” he says. “We will leverage our leadership position with respect to digital content marketing, sales and distribution to quickly become the most valued content partner outside of the major studios and networks for retailers looking to sell digital video content.”

The Orchard also plans to offer its video clients innovative stand-alone video stores that will offer each company’s catalogue of videos to their fanbases.

Tags: content_distribution, digital_video, Greg_Scholl and The_Orchard

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• BlueKai Report Explains DMPs to Publishers
• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »

News Archive

Features

• Infographic: The Online Ad Industry Is Like the Stock Market February 10th 2012
• Mobile Search: More Intent, More SMB Opportunity February 10th 2012
• BlueKai Report Explains DMPs to Publishers February 10th 2012
• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
• News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
• VB: What exactly makes an ad "high quality"?
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }