TACODA Audience Network Tops 3,000 Mark
Behavioral targeting leader TACODA today boasted that more than 2,000 new websites including those owned and operated by Scripps and Hachette Filipacchi have joined its newly launched TACODA Audience Networks in just the past 90 days. The number of participating websites now totals more than 3,000, and combined, they deliver more than 128 million unduplicated unique US users monthly.
In reaction to this news, TACODA president Curt Viebranz says, “There has been such extraordinary demand from advertisers that we are pleased to add inventory of this quality to the network which now has access to inventory on nearly 12 billion pages.”
Viebranz adds, “By scaling the size of TACODA Audience Networks this quickly, we are enriching our already potent user data and delivering on the promise that brand advertisers are able to reach vast national audiences more effectively through their online behavior. We can now provide the critical audience mass in nearly every vertical category that advertisers have wanted. As a result, we are seeing more and more repeat business from agencies and clients.”
Other notable additions to the Audience Network include Accuweather, Gawker, Tickle and Answers.com.
Formally launched in late September, TACODA Audience Networks had over 1,000 web properties already signed on by early November, delivering hundreds of successful campaigns in the process.
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