Comments on: Search Engines Double Conversion Rates of Other Acquisition Sources http://www.adotas.com/2006/01/search-engines-double-conversion-rates-of-other-acquisition-sources/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Ryan Miller http://www.adotas.com/2006/01/search-engines-double-conversion-rates-of-other-acquisition-sources/#comment-76 Ryan Miller Mon, 30 Jan 2006 17:11:05 +0000 http://www.adotas.com/2006/01/search-engines-double-conversion-rates-of-other-acquisition-sources/#comment-76 This is welcome validation for what has long been a magic number in our industry...2 in 100. We've tracked conversion and lead capture from search engine referrals for about 6 years for dozens of plastic surgeon websites around the US. Across the nation and over time we keep seeing that 2 in 100 pop-up as the average metric for lead capture. It's not clear from this brief what they are measuring as a conversion, and whether this report dealt exclusively with retail or if service conversions were also included...but the coincidence is welcome validation...or maybe, just a coincidence. This is welcome validation for what has long been a magic number in our industry…2 in 100.

We’ve tracked conversion and lead capture from search engine referrals for about 6 years for dozens of plastic surgeon websites around the US. Across the nation and over time we keep seeing that 2 in 100 pop-up as the average metric for lead capture.

It’s not clear from this brief what they are measuring as a conversion, and whether this report dealt exclusively with retail or if service conversions were also included…but the coincidence is welcome validation…or maybe, just a coincidence.

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