PointRoll Partners with On2 Technologies
To expand on its already extensive rich media offerings, PointRoll today announced a partnership with On2 Technologies, Inc. to add Flash 8 video encoding capabilities to PointRoll’s video units. The deal, which includes PointRoll’s licensing of On2′s Flix Engine and Flix Pro toolsets, will allow the company to create and deliver Flash 8 video-enabled online advertisements.
PointRoll is certainly not new in the online video advertising space; the company has been providing them since 2000, and over the last year, it has served more than 29 billion ads -20 percent of which were video ads.
What makes On2′s Flash 8 video encoding technology attractive is its ability to be leveraged with the increasingly popular Macromedia Flash 8 video. On2 Technologies’ Chairman, President and CEO, Douglas McIntyre, has high hopes for the partnership with PointRoll, saying, “PointRoll powers some of the most creative video ads on the Web, and has helped drive the widespread adoption of online video ads among national brand advertisers.” McIntyre adds, “By embracing Flash 8 video, PointRoll is catapulting online advertising into an entirely new category of innovative, far-reaching and highly targeted digital media communications. The On2 Flix Engine and Flix Pro tools will give PointRoll the freedom to use the most sophisticated Flash 8 video format to create a valuable, seamless viewing experience.”
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
- Mobile Marketing News: [...] Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile Meanwhile,
