PointRoll Partners with On2 Technologies
To expand on its already extensive rich media offerings, PointRoll today announced a partnership with On2 Technologies, Inc. to add Flash 8 video encoding capabilities to PointRoll’s video units. The deal, which includes PointRoll’s licensing of On2’s Flix Engine and Flix Pro toolsets, will allow the company to create and deliver Flash 8 video-enabled online advertisements.
PointRoll is certainly not new in the online video advertising space; the company has been providing them since 2000, and over the last year, it has served more than 29 billion ads -20 percent of which were video ads.
What makes On2’s Flash 8 video encoding technology attractive is its ability to be leveraged with the increasingly popular Macromedia Flash 8 video. On2 Technologies’ Chairman, President and CEO, Douglas McIntyre, has high hopes for the partnership with PointRoll, saying, “PointRoll powers some of the most creative video ads on the Web, and has helped drive the widespread adoption of online video ads among national brand advertisers.” McIntyre adds, “By embracing Flash 8 video, PointRoll is catapulting online advertising into an entirely new category of innovative, far-reaching and highly targeted digital media communications. The On2 Flix Engine and Flix Pro tools will give PointRoll the freedom to use the most sophisticated Flash 8 video format to create a valuable, seamless viewing experience.”
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