As illustrated by the eBay auction for the last 1,000 pixels on Alex Tew’s Million Dollar Homepage, pixel-based advertising can work. But while copycat pixel advertising web sites are already becoming old-hat, developer Yuriy Setko has now taken a different approach. His company, PixelAdNet.com, combines pixel advertising with tried and true banner ads. “What we’ve done is [integrate] the old style banners, which was introduced about 11 years ago, and the new style… small images,” says Setko, “We incorporated the small images into the standard size banners, [resulting in] 10-50 times cheaper advertising.”
The ads also happen to be contextual, as each one is assigned a channel. “Every image is assigned a proper advertising channel, and depending on what channels [a] web site [chooses] to display, proper images are shown…we can break it down by country, even by city, by language,” says Setko, explaining how pixel ads can be targeted locally.
Publishers can also garner free traffic to their sites though PixaelAdNet.com’s link-exchange system, which enables publishers to exchange links on the network at a 1-to-1 ratio. In addition to traditional banner sizes, there are also customizable versions available that offer interesting alternatives including a 35-pixel-high runner as well as the tried and true million-pixel grid.