PixelAdNet.com’s Pixel-based Banner Ads

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As illustrated by the eBay auction for the last 1,000 pixels on Alex Tew’s Million Dollar Homepage, pixel-based advertising can work. But while copycat pixel advertising web sites are already becoming old-hat, developer Yuriy Setko has now taken a different approach. His company, PixelAdNet.com, combines pixel advertising with tried and true banner ads. “What we’ve done is [integrate] the old style banners, which was introduced about 11 years ago, and the new style… small images,” says Setko, “We incorporated the small images into the standard size banners, [resulting in] 10-50 times cheaper advertising.”

The ads also happen to be contextual, as each one is assigned a channel. “Every image is assigned a proper advertising channel, and depending on what channels [a] web site [chooses] to display, proper images are shown…we can break it down by country, even by city, by language,” says Setko, explaining how pixel ads can be targeted locally.

Publishers can also garner free traffic to their sites though PixaelAdNet.com’s link-exchange system, which enables publishers to exchange links on the network at a 1-to-1 ratio. In addition to traditional banner sizes, there are also customizable versions available that offer interesting alternatives including a 35-pixel-high runner as well as the tried and true million-pixel grid.

4 COMMENTS

  1. […] On the other hand, small-form (pixel) advertising may actually be worth something—in another form that doesn’t depend on novelty. Pixels are cheaper than ordinary banners, and could allow start-ups and non-profits to get a little extra traffic at little extra cost. […]

  2. I will have to admit that I jumped on the bandwagon when I read about Alex Tew. I must have been under a rock or something, but I did not figure this one out until December 30, 2006. From that point on, I was addicted to getting advertising.

    Recently I launched http://www.ebizproject.com dedicated to proving that online advertising is here to stay for the long haul. Online advertising needs to be on every company’s radar screen as more and more products and services are purchased and researched online.

    I have been in eBusiness for over 9 years and have yet to see that one project that grew beyone my wildest dreams. I am hoping that http://www.ebizproject.com is that one project that will once and for all prove to me I made the right choice in eBusiness as a career!

  3. Was looking over the 1MM pixel page and most of the seems almost like affiliate based advertising, leading me to believe that perhaps that he “bought” his own ads on the hope that he will monetize based on the ads.

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