NBC Loves iTunes
Does selling content through iTunes work? If you ask NBC, the answer is a resounding, “Yes.”
Desperately scrambling to resuscitate the idea of “Must See TV” around a new line-up that includes “My Name is Earl” and “The Office,” last year the home of the Peacock signed a deal with iTunes to allow episodes of Steve Carrell’s hit series to be sold online. Check in with NBC now and you’ll hear them crowing that the partnership has played a key role in boosting them to the top of the heap: Last week’s rating’s for “The Office” were the highest in the sitcom’s history with the 18-49 year old demographic. Add to that the fact that the show’s downloads are the iTunes store’s peak performers, and you’ll have a better sense of the line The House That Friends Built is drawing from Point A to Point B.
As Frederick Huntsberry, president of NBC Universal Television Distribution told TVWeek.com, “These are audiences using iTunes to manage their music… Now being able to download TV shows is a new technology they are playing with.”
Can’t really disagree with that one, can you? You know how we young ‘uns love to play…
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