NBC Loves iTunes
Does selling content through iTunes work? If you ask NBC, the answer is a resounding, “Yes.”
Desperately scrambling to resuscitate the idea of “Must See TV” around a new line-up that includes “My Name is Earl” and “The Office,” last year the home of the Peacock signed a deal with iTunes to allow episodes of Steve Carrell’s hit series to be sold online. Check in with NBC now and you’ll hear them crowing that the partnership has played a key role in boosting them to the top of the heap: Last week’s rating’s for “The Office” were the highest in the sitcom’s history with the 18-49 year old demographic. Add to that the fact that the show’s downloads are the iTunes store’s peak performers, and you’ll have a better sense of the line The House That Friends Built is drawing from Point A to Point B.
As Frederick Huntsberry, president of NBC Universal Television Distribution told TVWeek.com, “These are audiences using iTunes to manage their music… Now being able to download TV shows is a new technology they are playing with.”
Can’t really disagree with that one, can you? You know how we young ‘uns love to play…
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More Features
-
Loading ...
Latest News
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
- Adometry Leverages Attribution Data in a New Media Modeler May 17th 2012 ADOTAS – Attribution and ad verification technology provider Adometry has [...] more »
- GM Yanks Facebook Ad Spend: Cluelessness, Bad Analytics or Strategic Statement? May 16th 2012 ADOTAS – General Motors‘ announcement yesterday that it was pulling [...] more »
- Velti “State of Mobile Advertising” Report: AT&T, Apple Crush Competition May 15th 2012 ADOTAS - Mobile advertising services provider Velti has shown a [...] more »
Features
- Thoughts on the Affiliate Brain Drain May 18th 2012
- Infographic: Big Brands Should “Think Global, Act Global” on Facebook May 17th 2012
- How Engagement Can Measure Consumer Sentiment and Trends May 17th 2012
- Five Text Ad Mistakes to Avoid May 17th 2012
- Winning the Engagement Game: “Tablet-ize” Your Event Sponsorship May 16th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
- Communications Director
Recent Comments
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
- Facebook’s Anticlimactic IPO | LNP Studios: [...] Get more details here: Facebook’s IPO: You Knew It Was Coming. [...]
- Bob Gordon: How has this circus helped anyone other than the sand hill crowd? Has it helped
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
