Live Deal Goes Local w/AdTarget
LiveDeal.com, a local online classified ad site, is offering a new program called AdTarget which allows advertisers to target their ads locally. LiveDeal has already been using their local advertising technology to target classifieds, but AdTarget opens up that same functionality to banner advertisers.
With local targeting, advertisers have the ability to direct LiveDeal visitors to their nearest retail outlet. “There’s the ability for corporate-level advertisers such as a Century 12 or a Remax…to place ads with us on a national basis,” LiveDeal.com’s VP of Corporate Development, Steve Harmon, suggests, “but then we localize the ads so they’re specifically targeted to sending users or potential buyers to their local outlets.” Advertisers can target their ads by geography, zip code, city, keyword, IP address, operating system and company name, and they can also specify whether they want their ads to appear on the LiveDeal home page, the category pages or the detail pages.
LiveDeal has been ranked one of the 10 most visited online classified sites by comScore (beating out tough competitors like Yahoo! Classifieds) and serves more than 1 million unique users per month. The site displays at least 400,000 items per day in categories including automobiles, real estate, pets, merchandise, jobs and services.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Morning Announcements for Thursday, February 9 | Duncan/Day Advertising: [...] Groups Look Past Daily Deals, to Content [Street Fight] Looking at Social Ad Effectiveness
- Poor SEO results in missed potential - KoMarketing Associates: [...] According to a recent BrightEdge study, about $112 million was left on the table
- Video: “Build an SEO Foundation” Excerpt | Seo Video: [...] original here: Video: “Build an SEO Foundation” Excerpt This entry was
- Video: “Build an SEO Foundation” Excerpt | SEO News & Views: [...] See the original post: Video: “Build an SEO Foundation” Excerpt [...]