Internet Marketing M&A Staying Strong in ‘06
In its 12th annual “Merger and Acquisition Prospects for Marketing Services and Internet Marketing Firms”, investment bank AdMedia Partners found that mergers & acquisitions for experiential marketing companies — guerilla, buzz, CRM and viral among others — will remain strong. In fact, for the first time in five years, a majority (52%) now believes that M&As are now favorable to both sellers and buyers.
More than 90% of respondents expect to enter or expand in at least one sector in 2006. Internet marketing, marketing/strategic consulting and experiential marketing are among the most popular areas for expansion.
Specifically, of those who identify themselves as prospective buyers, 54% expect to complete an acquisition during 2006, up slightly from 51% in 2005. More dramatically, however, 42% of those who identify as prospective sellers expect to sell all or part of their businesses in 2006, compared with merely 25% last year.
Respondents to the AdMedia Partners survey were comprised of both advertising and marketing services: 52% are marketing services firms, 30% Internet marketing firms, 26 percent ad agencies and 9 percent holding companies; 89 percent are private companies, and 11 percent are public companies
A majority of these respondents also foresee moderate to strong M&A activity in database marketing and CRM, marketing and strategic consulting, specialist advertising, direct marketing, media buying services, corporate identity, design, sales promotion and public relations. On the other hand, a strong majority (55%) see weakness in general advertising M&A.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)

