By far, one of the strangest fads in internet advertising in 2005 has been the advent of the pixel advertising web site. It started as an idea by British student Alex Tew who decided to raise $1 million to pay for school. The novelty of the site, The Million Dollar Homepage, spawned not only $1M for him, but also about a million other copycat sites by other folks looking to get rich without lifting a finger.
Don’t these people have something better to do? Like get a haircut and a real job?
There’s no way on this God-created Earth that any pixel advertising site other than the original is going to be successful in the long-run. And here are three reasons why:
- In order for any advertising site to work, you need traffic. Alex Tew’s site has been online since August. People visited his site because it was unique. Now the novelty is gone. Once you’ve seen the original pixel site, there’s no reason for people to visit another pixel site ever again.
- Any site covered in gaudy ads, with some being only 10×10 pixels in size, is bound to cause information overload on behalf of the viewer. As an advertiser, your pixel ad is so small that, unless you have some whiz-bang eye-catching design, there’s no way a visitor is going to be able to pick out your ad from the thousands of other ads screaming for their attention.
- Any pixel site that’s undocumented and unreviewed just looks like a spyware infection waiting to happen. Visitors have no idea what the pixel ad publisher’s policies are. For all they know, they could be clicking on one of those million-popup-generating links.