At the Critics Association’s winter press tour yesterday, the E! Network announced that it will be launching its own broadband channel to deliver streaming video and original content produced exclusively for the Web. With “The Vine @ E! Online,” the 24-hour entertainment network will follow Comedy Central and MTV’s respective models by using broadband as an extension of the network’s traditional programming.
Vine’s original programming will include streamed video from the upcoming unscripted series “#1 Single,” starring singer-songwriter Lisa Loeb, as well as celebrity interviews, movie trailers, outtakes and sneak previews from other E! shows. The channel will be organized into six categories, including “E! News & Gossip,” “What’s Hot,” “Red Carpet,” “Wild Zone,” “Movies” and “E!TV Bonus.”
In a statement to attendees, E! CEO Ted Harbert said, “Our programming style and presentation are a natural fit in terms of attaching the E! brand to the new media platforms that seem to swell in number by the week.”
As an added bonus, original content on Vine- which will officially debut with E!’s “Live From the Red Carpet: Golden Globe Awards” preshow broadcast this coming Monday — will be distributed for mobile devices and to subscribers of both Sirius and XM Satellite Radio.