DirectTrack Snapped Up by Digital River


Digital River, Inc, a global leader in e-commerce outsourcing, will announce this afternoon that it has acquired affiliate/e-marketing technology leader Direct Response Technologies. The acquisition will offer the affiliates and clients of both companies a significantly expanded online sales network and more robust affiliate tracking, search-engine bid management and keyword tracking, and ad-serving solutions.

The Direct Response products that were acquired as part of this agreement include DirectTrack affiliate management platform, KeywordMax paid search bid management tool, DNEList e-mail campaign and list suppression applications, and DirectLeads online marketing network. But, the acquisition excludes Direct Response’s longstanding MyCoupons and services.

In a statement, Digital River CEO Joel Ronning says, “The acquisition of Direct Response supports two of our strategic growth initiatives — to expand both Digital River’s oneNetwork sales channel and strategic marketing services. Ronning adds, “By combining the companies, we intend to deliver a more comprehensive affiliate management system, maximize cross-selling opportunities between our affiliate networks and further capitalize on the strong growth opportunity that exists for our strategic marketing services.”

Digital River builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation.


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