Comments on: ConsumerBase Launches Behavioral Targeting Search Engine http://www.adotas.com/2006/01/consumerbase-launches-behavioral-targeting-search-engine/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: James Warwick http://www.adotas.com/2006/01/consumerbase-launches-behavioral-targeting-search-engine/#comment-49 James Warwick Fri, 20 Jan 2006 17:59:16 +0000 http://www.adotas.com/2006/01/consumerbase-launches-behavioral-targeting-search-engine/#comment-49 I beg to disagree with the concept that past behavior is a good indicator of future behavior. If a person just bought a refrigerator, chances are pretty good that for the next 15 years, they are out of that market. Getting their past behavior will not make a future sale. However, I do agree with monitoring real-time or current behavior as an indicator of potential future behavior, assuming that monitoring is accurate and pre-defined to respond to the prospect. However, how is behavioral technology, going to help in developing a new product or concept? I think it is more important that we "create behavior." That seems to me the standard that has always guided good advertising and media placement. I beg to disagree with the concept that past behavior is a good indicator of future behavior. If a person just bought a refrigerator, chances are pretty good that for the next 15 years, they are out of that market. Getting their past behavior will not make a future sale. However, I do agree with monitoring real-time or current behavior as an indicator of potential future behavior, assuming that monitoring is accurate and pre-defined to respond to the prospect.

However, how is behavioral technology, going to help in developing a new product or concept? I think it is more important that we “create behavior.” That seems to me the standard that has always guided good advertising and media placement.

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