Clear Channel Unveils Video-On-Demand
After seeing the financial hit that its terrestrial radio empire has taken in the last year thanks to satellite and podcasting, entertainment monopoly Clear Channel has been pursuing alternate means of revenue- specifically through its online music & radio unit. ClickZ reports that tomorrow, the company is expected to unveil a beta test of a free feature cleverly titled Videos on Demand, which will appear on 16 station sites in major markets including New York, LA, Boston, Washington D.C and St. Louis- with each station tailoring content to its specific audience.
VOD will showcase music videos from Universal Music Group, Warner Music Group, and EMI Music, among other labels. As for advertising, local Clear Channel stations will be able to sell :15 pre-roll spots into their programming. The company adds that its NEW! and Stripped video programs have already lured local advertisers along with major brands including Virgin Mobile, Budweiser and Comcast. Clear Channel eventually plans to roll out Video-on-demand to its radio station sites across the country.
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