BuzzMetrics + Intelliseek = Nielsen BuzzMetrics
BuzzMetrics and Intelliseek, two leaders in word-of mouth measurement, today announced an agreement in principle under which BuzzMetrics will acquire Intelliseek to create Nielsen Buzzmetrics- the new global standard for measuring and understanding word-of-mouth behavior and influence.
Both Intelliseek and BuzzMetrics have been recognized by several Fortune 1,000 companies for their tracking and analysis of consumer-generated media. VNU, the owner of widely-used research firms Nielsen Media Research and AC Nielsen, will be the majority shareholder in this new endeavor, and will house the Nielsen BuzzMetrics headquarters in New York.
The newly merged company will build on its leading search and text-based analytics to help marketers develop more effective marketing strategies, gain new consumer insights, and enhance their relationship marketing and corporate reputation. The new company also will continue R & D activities to measure the next generation of media technologies by which consumers create and share information, including audio and video.
In a statement, Itzhak Fisher, chairman of BuzzMetrics, who will remain chairman with the new company, says of the union, “The Nielsen BuzzMetrics service will set a new standard in helping executives strategically leverage the buzz surrounding their brands and compete more effectively in today’s rapidly changing world of consumer marketing.”
The combined client roster of both firms now spans a variety of industries and will include Canon, Comcast, Ford, General Motors, HBO, Kraft, Microsoft, Nokia, P&G, Showtime, Sony, Target and Toyota. Others include 14 of the top 15 pharmaceutical companies and more than eight television networks.
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