Email marketing software provider Bronto is aiming to improve its “intuitive” web-based applications with its new winter 2005 product launch. The company’s newest additions include clickstream tracking (which allows marketers to follow an email recipient’s click path from an email to their website), providing marketers the opportunity to optimize their website for more online conversions. Other notable upgrades include customized landing pages, redesigned home tabs on the start page of a Bronto account, as well as client-controlled billing.
By extending a client’s tracking capabilities, as well as providing opportunities to manage email replies and enhance landing pages, Bronto hopes to help marketers maintain a consistent “look and feel” with their respective accounts.
“We are excited about the Winter 2005 Release,” Bronto’s software President Joe Colopy says in a recent statement. “Bronto is focused on continuously improving our product and the user experience to help email marketers do their job better. Clickstream tracking, customizable web landing pages, reply management tools and other new features work together to meet that goal.”