What they do: Founded in 1999 by Chris Rovny, Ricardo Poupada and Luis Rodrigues, is now the largest online men’s lifestyle destination. runs the gamut of men’s topics by offering stock tips, health & fitness tips, sports coverage, tech gadget articles, celebrity interviews, entertainment reviews, dating advice and more.

Why you should buy: Now an IGN-owned company, has 34% of the online men’s lifestyle market share, beating out Maxim Online, Men’s Health, FHM UK and others. Traffic stands at over 6.8 million unique monthly visitors, which produces 65 million page views. Its average user spends nearly 4.5 minutes on the site every visit, browsing through over 10,000 features.

The average reader is 28 years old, with a college degree and an average household income of $72,546. Nearly 90% of’s readers are men, with the remaining 10% being curious women who want to know more about men’s wants and needs. 80% have a college education and 93% of readers have purchased something online in the past 6 months. Past and present advertisers include Bacardi, ESPN, Universal Studios, Kenneth Cole, American Express, IBM and Motorola.

Format/How much: offers low rates, with suggested minimum budget being $2,500 for 1-30 day campaigns. The site offers a variety of ad formats and sizes, including rich media.

Advertising format options include:
Unicast Interstitials

Banner ad sizes: 728×90, 125×125, 468×60, 160×600, 120×600, 300×250, 250×250, as well as text links.

Contact:; 514-908-2552


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