AskMen.com
What they do: Founded in 1999 by Chris Rovny, Ricardo Poupada and Luis Rodrigues, AskMen.com is now the largest online men’s lifestyle destination. AskMen.com runs the gamut of men’s topics by offering stock tips, health & fitness tips, sports coverage, tech gadget articles, celebrity interviews, entertainment reviews, dating advice and more.
Why you should buy: Now an IGN-owned company, AskMen.com has 34% of the online men’s lifestyle market share, beating out Maxim Online, Men’s Health, FHM UK and others. Traffic stands at over 6.8 million unique monthly visitors, which produces 65 million page views. Its average user spends nearly 4.5 minutes on the site every visit, browsing through over 10,000 features.
The average AskMen.com reader is 28 years old, with a college degree and an average household income of $72,546. Nearly 90% of AskMen.com’s readers are men, with the remaining 10% being curious women who want to know more about men’s wants and needs. 80% have a college education and 93% of AskMen.com readers have purchased something online in the past 6 months. Past and present AskMen.com advertisers include Bacardi, ESPN, Universal Studios, Kenneth Cole, American Express, IBM and Motorola.
Format/How much: AskMen.com offers low rates, with suggested minimum budget being $2,500 for 1-30 day campaigns. The site offers a variety of ad formats and sizes, including rich media.
Advertising format options include:
Eyeblasters
Unicast Interstitials
Pop-unders
Banner ad sizes: 728×90, 125×125, 468×60, 160×600, 120×600, 300×250, 250×250, as well as text links.
Contact: advertising@askmen.com; 514-908-2552
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More Features
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
