What they do: Founded in 1997 (as The Mining Company) by Scott Kurnit and a dedicated group of entrepreneurs. In 2001, About, Inc. was acquired by PRIMEDIA Inc. and in 2005 About, Inc. was acquired by The New York Times Company. Their Guides, which are nationally respected, have won numerous awards for their work in and outside of About’s pages: Sean O’Neill, Two-time Olympian and Five-time National Champion in US Singles Table Tennis; Susan Breslow Sardonne, Named ‘Best of the Web’ in the Romantic Travel category earlier this year by Forbes.com; and Mary Shomon, Nominated in 2005 for the Quills Award for her 2004 New York Times Bestseller, “The Thyroid Diet,” among others.
Why should you buy: According to Nielsen NetRatings, About.com is a top 15 Web property used by one out of every five people on the Internet. The site holds a valued role in the lives of more than 20 million opinion leaders as a preferred source of original consumer information and advice and its content driven format promotes a unique digital “word-of-mouth” buzz that increases brand awareness and motivates sales. Whether it’s for home repair and decorating ideas, recipes, movie trailers, or car buying tips, About.com’s Guides offer practical advice and solutions for every day life. Its unique Guide System ensures the quality of information on its 500 Guidesites and 23 ChannelsAbout.com has unparalleled reach and an extensive viewership that connects to more women than iVillage.com, more men than ESPN.com and more teens than MTV.com.
- Total Audience: 29 million Unique Visitors Each Month
- Median Age: 41.1 years
- Median Household Income: $61,836
- Male/Female: 36%/64%
Ad Unit Specifications:
- IAB Standard Advertising Units
- Intrusive & Rich Media
- Pre-Roll Streaming Video Ads
- About Newsletters
- About Special Advertising Packages
Contact: http://beanadvertiser.about.com/rates.html; Sales Department, 212-204-1548