IM Call Center: This is the newest form of lead generation to date; Instant Messenger (which Webservices4all.com exclusively provides) is used to capture the lead and is submitted to a call center or directly to the advertiser. The advertiser pays for every complete/valid lead that they receive. This method is having success on education sites, mortgage sites and sites with a younger or tech-savvy audience because of the fact that anyone 35 years and younger has IM nowadays. Regarding our service, the creative so far has been buttons or banners, but it still has plenty of room to evolve.

As for the three most popular versions of lead generation, they all vary. The form has no personal interaction, the phone has a one-to-one interaction and IM has an instant one-to-one response. There are other types out there such as live help which is also very good, but it leads people to believe live help is more for asking how to find something on a site or help with a technical question.

If you are a media buyer, make sure to offer your clients all their options and take them to sites to see examples. If you are an advertiser, make sure to inquire with the companies that offer these options; you may be pleasantly surprised how a couple of these combined can improve your lead flow for your product.

Lastly, if you are a publisher, don’t shy away from lead generation campaigns. Match your site with the proper campaign and you’d be amazed at the revenue you can create. If the campaign doesn’t work, just try another one. After all, there are plenty of good campaigns out there just waiting for a good home.

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