Got Godin? Q+A with Marketing Superstar, Seth Godin


With six bestselling books under his belt, numerous awards to his credit, and wide acclaim as a speaker, author, entrepreneur and self-named “agent of change,” Seth Godin was a natural addition to our OMMA/Advertising Week special issue. An MBA graduate of Stanford University, Godin has lived up to the title Business Week bestowed on him—”Ultimate Entrepreneur for the Information Age”—having served as founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998.

When he’s not busy building companies Godin spend his time changing the marketing game by way of the written word. He is the author of Permission Marketing (which sat atop’s Top 100 bestseller list for a year and was also named a Fortune Best Business Book), Unleashing the Ideavirus, The Big Red Fez, Survival is Not Enough, Purple Cow, Free Prize Inside, and the recent All Marketers Are Liars. Each of these have been unqualified successes, gaining bestseller status from publications such as the The New York Times and The Wall Street Journal. Godin also constantly updates his self titled blog, as well as a blog inspired by his newest book.

Recently chosen as one of “21 Speakers for the Next Century” by Successful Meetings and consistently ranked among the very best speakers by the audiences he addresses, Godin will be gracing our convention stages once again next week during WOMMA’s “Word-of-Mouth vs. Advertising”. To give you the inside scoop on what to expect from his upcoming performance, we had a chat via phone with Godin during a visit to Cleveland, sandwiched, no doubt, between further plans to take over the world.

ADOTAS: Tell us a little bit about what you will be discussing in your speech.


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