April 16-18, 2007
Deauville Beach Resort
Miami Beach, Florida
The Multicultural Marketing Summit focuses on the African American, Hispanic and Asian markets within a two-day summit and a range of speakers and presentations. Located in a beach-front venue, the conference is built to aide participants in targeting the three demographics successfully.
With the rapidly changing look of America, this conference supplies advertisers with an understanding of the country’s diversity and creates awareness across advertisers and other participants looking to tap into this audience. Part of the conference’s efforts are to ” reveal and discuss the necessity to understand how acculturation, language preference, geographic location and buying power are all factors to consider when developing a marketing plan.” The conference takes this further by providing registrants with two days filled with back to back opportunities to learn and to network with other professionals and industry executives.
Pre-conference workshops are offered on Monday April 16th for those who want a more in-depth experience at the Summit.
Speakers from MTV TR3S, Disney Parks, Meredith Corp., Latinmedioa.com, Alloy Media + Marketing, united healthcare and New York Life Insurance Company are only a few of the presenters. Topics throughout the two days include, Revealing the Profit Myth of Multicultural Marketing, Understanding the Different Layers of Acculturation, and Creating a Global Brand Positioning with Local relevancy, both Domestic and International.
Registration packages can be found at iqpc.com.