ADOTAS — Today, many car buyers are making their purchases — or, at the very least, conducting substantial, decisive research [...] More...
ADOTAS — Want to know if an ad is resonating with your consumer? Why not ask them? With the innate social [...] More...
DM CONFIDENTIAL — Given the marketing tactics that currently drive so much of the volume in the performance marketing space, [...] More...
ADOTAS — There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. And with the economy in its current state, it’s more important than ever to keep the customers you have. When we surveyed our user base of engineering, technical, manufacturing and industrial [...] More...
ADOTAS — Although the FTC allows self-regulation by companies which practice behavioral targeting, it wants companies to do a better job of protecting consumers. If behavioral targeting practitioners do not inform consumers of being behaviorally targeted or misuse the information they collect, Congressional legislation or FTC regulation could be passed. Previously [...] More...
ADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO Action Plan is a strategic plan to achieve the ranking, traffic and return on investment objectives from the SEO campaign. Typically our SEO Action Plans are 90-days in duration, but [...] More...
DM CONFIDENTIAL — As one of the few people in the Internet world who still watches a lot of TV, last night I saw my first commercial for Bing. Today, as an experiment I decided to ask a few different people what they thought of Bing. A former Microsoft employee that [...] More...
ADOTAS — In marketing, an approach that has staying power must tap into essential truths already defined in the consumer landscape. The latest essential truth is that consumers demand – and respond to – marketing message relevance. The disconnect between consumer demand for relevance and the ability of the marketer to [...] More...
ADOTAS — To answer this question there are several factors to consider. First, we must look through the consumer lens to evaluate the marketplace, consumer motivation and accessibility. Additionally, we need to understand how those factors impact the key players responsible for developing, distributing and promoting the products that fill [...] More...
DM CONFIDENTIAL — Last week when thinking about the disruption innovation causes to businesses, airlines came to mind first but are far from the only widespread pillar of our business and personal lives that end up reacting to change instead of necessarily knowing about it in advance. There’s another that those [...] More...
ADOTAS — As an affiliate manager that works with mailers on a regular basis, I am constantly reminded of the Can Spam Act and what it means for email marketing. Many people don’t look at it as simply as it is stated, so I wanted to revisit the Can Spam and [...] More...
ADOTAS — While agencies might have always been granted ‘backstage’ access to their client’s websites, it’s rare for them to influence what behavioural data is gathered, the tools that are used or how it is collected. Historically, because of this lack of control and input, web analytics hasn’t been something to [...] More...
ADOTAS — You can’t write a social media story right now unless it’s heavily Twitterized. You can’t read a social media story right now that isn’t Twitterfied. Heck, one of my tweeple, a well-read blogger and Twitterer, just yesterday, tweeted that he sat down to write a story about Twitter, but [...] More...
ADOTAS — Advertising agencies—and especially digital agencies—are among the most fascinating companies in the world. They are staffed (most of the time) by whip-smart, sometimes arrogant, fun, creative, young, attractive people. Doesn’t it always seem like the good-looking smarty-pants you knew in high school ended up working at an agency? Sometimes, [...] More...
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
