By The Editor of DM Confidential Hard to believe that more than two years has passed since the first cash for [...]More...
For as much as the performance marketing industry has changed over the past decade, some things have not changed all [...]More...
ADOTAS – There is no doubt that Apple once again moved the needle and generated a new level of hype [...]More...
ADOTAS – Colorado affiliates are feeling a chill. . . and it’s not the snow. It’s from Amazon.com’s drastic, seemingly unnecessary, decision to terminate all relationships with affiliates in the state of Colorado. It all started as Colorado Democrats, led by Governor Bill Ritter, attempted to push through a slew [...] More...
This past month I had the opportunity to speak with a prominent executive coaching group in the Los Angeles area on the topic of “Digital Marketing in 2010.” This group consists of CXOs (e.g. chief executive officer, chief marketing officer, etc.) for their respective companies. They meet regularly to exchange [...] More...
ADOTAS – You can’t help but notice the rapidly increasing number of brand protection vendors, but why do we need these companies? We didn’t have them before so why do we need them now? Writing on behalf of the pioneer in this space (we delivered the first brand-safe network impressions [...] More...
ADOTAS – A recent meeting with a large agency’s digital planning team left me wondering who is doing the real work these days: agencies or ad networks? I was there to talk about our solution for making sense of an increasingly crowded and complicated digital space. Today’s media planners and [...] More...
ADOTAS – Marketers have been flirting with the iPhone and mobile advertising for the majority of 2008 and 2009. Now, 70% to 85% of media buys have a mobile component –- from interactive and video to full-screen interstitials. Advertisers cannot afford to wait for the iPad to hit store shelves; [...] More...
ADOTAS – Brand bidding is when an affiliate targets specific keywords associated with a brand, as opposed to a generic word, such as a noun or adjective that describes the product. Usually when brand bidding, an affiliate is bidding on a trademarked name and is often therefore “competing” directly with [...] More...
ADOTAS – Driven by the hype in the technical press, I visited Apple’s website and checked out the iPad video. Like all of Apple’s geek candy, the iPad looks great–sleek and slick. It demos as completely intuitive, with barely a learning curve needed. The $499 price point seems a tad steep [...] More...
ADOTAS – David Mihm started an interesting conversation about the pros and cons of using call measurement numbers on an advertiser’s website, ultimately suggesting that maybe the advantages aren’t worth the risk of jeopardizing the advertiser’s organic search rankings. This is a valid concern, but a properly-constructed dynamic website tracking number [...] More...
ADOTAS – It’s doubtful that the makers of the popular Japanese sport drink Pocari Sweat ever meant for their product to go completely global. What native English speaker would relish consuming a drink labeled “sweat”? Launching a marketing campaign in a new language market can be tricky. What colors, images or [...] More...
ADOTAS – According to Forrester’s “U.S. Interactive Marketing Forecast, 2009-2014,” search marketing represents about 60% of online marketing budgets, and a substantially higher percentage for advertisers focused solely on direct response. However, as Charlotte McEleny from NewMediaAge reports, the opportunity is significantly broader. Going forward, media strategies need to fully [...] More...
ADOTAS – Expanding your product’s audience is a touchy process. American markets offer a venue that all of us can understand, offering typically consistent consumer behavior that is simple for us to learn and analyze. But when you look to expand internationally, sudden roadblocks can stop your expansion in its [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
