Meredith Corporation announced today that it has reached an agreement to acquire Shape magazine and the digital assets of the ... More ...
A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant As industry professionals, we are suffering from a silo-syndrome ... More ...
The South by Southwest Interactive Festival today announced the finalists for the 18th annual SXSW Interactive Innovation Awards, taking place ... More ...
It’s that time of the year again. With 2014 behind us, we have come up with a few predictions for 2015 regarding the mobile advertising industry. Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, but do so responsibly. As the technology available becomes richer, ... More ...
This week’s ads are mobile in more ways than one – featuring campaigns from around the world and showcasing an array of mobile ad formats and concepts. Turkish Airlines takes us globetrotting with celebrity athletes, BMW shows off its latest mobile innovation, Vodafone promotes the power of mobile advertising, and an HPTO from news site Prothom Alo literally takes flight. ... More ...
There is probably only one truism in digital marketing, and it’s that things change quickly. Just a few short years ago it was hard to be sure if mobile marketing would ever really catch on. Today, the notion that marketing doesn’t work on mobile sounds almost laughable. Indeed, the industry is growing faster than even ... More ...
No matter what your position, location, size of your operation, the following 15 trends starts to collide and open up amazing and instant opportunities for you. And yet, if you are not fully prepared to recognize and adjust accordingly, they will bite you like a big great white shark in deep water…guaranteed Dark Television: A series of new platforms will seriously disturb ... More ...
Recently, Integral Ad Science surveyed members of the online advertising industry – including agencies, brands, DSPs, networks, publishers, and trading desks – to better understand their concerns for the year ahead. Not surprisingly, ad fraud topped the list. All agree that it’s a significant issue; 89% of the survey respondents believe it has a ... More ...
This year is going to be a big year for social influencers. While social shopper marketing is a relatively new industry, social influencers can bring new audiences, build brand loyalty and create great content that gives context to a brand. Often, their audiences are bigger than the brands’ social following, and that makes them a ... More ...
An array of perfect pairings ties together our delightfully creative ad picks this week. Whether consumers are looking for that perfect ring, the ideal automobile or a uniquely customized new year’s resolution, these ads create engaging experiences and positive associations for these four global brands. Country: North America Advertiser: Tiffany & Co. North America Media Agency: Tiffany & Co. Global Creative Agency: ... More ...
To identify the real value of an influencer (or similar complex questions), the entire organization must understand what data they can retrieve from social and mobile platforms, and what can be derived from big data. They must understand the structure of big data itself. Social platforms make a significant amount of data available to organizations (some free and some paid for). ... More ...
No matter what your overall digital marketing strategy is, you can’t undersell the importance of email marketing. And while there are a number of exceptional software programs that do amazing work, there’s always need for a human to get in there and clean up the email list once in a while. Cleaning up isn’t just a best practice, it’s 100% necessary. ... More ...
It’s no wonder marketers have placed such great emphasis on social media marketing —consumers currently spend more time on social networks than on any other site on the Web. Today, social media marketing ranges from banner ads on Facebook to activating influencers to do their job – influence! To generate social influence, some brands believe they need the Kim Kardashian ... More ...
Twitter is gearing up to introduce a new video ad product, according to Ad Age earlier this week. It’s no secret that advertisers love Facebook’s auto-playing video ads as well as YouTube’s pay-for-plays platform that allows higher engagement with consumers. Not on to get lost in the flock, Twitter’s potential to combine the two features in its own nascent video ad ... More ...
At this moment in the digital landscape, technology plays a far greater role than ever before. On the B2B side, the best digital campaigns use programmatic technologies or algorithmic means to target the right consumers. On the B2C side, consumer technologies shift us to a new mix of consumption and device behaviors with the undeniable shift to mobile currently at ... More ...
Open up any business, tech or ad trade publication and you’ll see the plain truth of where your customers are heading: mobile. According to the Pew Internet Project, 58 percent of American adults own a smartphone and 42 percent own a tablet. It’s no surprise that mobile is one of the fastest growing digital industries; eMarketer also projects that by the end of this year mobile advertising revenue will hit ... More ...
Now that the gift-giving season is over, these ads invite us to give ourselves a treat for a change. Escape into a fairy-tale fantasy at the theatre, fly to a getaway destination, get your skin into springtime shape or gift yourself with something truly indulgent, this week’s featured ads are designed to inspire. Country: United States Advertiser: Disney Media Agency: OMD Creative Agency: ... More ...
As it becomes more and more apparent that the mobile channel is just as important, and in some cases more important, to advertisers as traditional desktop advertising, a solid multichannel strategy isn’t just a bonus or an afterthought, it’s a necessity for those who want to stay competitive. However, regardless of the media channel, optimizing visibility is vital to the ... More ...
Crossing the Channel Part 1: Digital Display Legos
A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant
As industry professionals, we are suffering from a silo-syndrome ... more...
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