Federico Cella, founder and CEO of Lynkos (pictured left), a B2B social networking platform, shares his insights on the power ... More ...
ShareableMetrics 2.0 Platform Gives PR Pros Social Engagement Metrics & Insights at Their Fingertips.
ShareableMetrics has launched version 2.0 of its ... More ...
With the launch of Google’s App Attribution program, AppsFlyer makes it faster and easier for mobile marketers to set up, ... More ...
Featured Articles
You’ve heard of first-, second- and third-party data – and big data too. But what’s the difference? And, most importantly, which is the type of data you need?
First-party data is the most used source of information, reported by 81 percent of organizations, followed by second-party data (77 percent), and third-party data (61 percent).
Although first-party data is the most used ... More ...
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Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage consumers. The industry, however, has been evolving so fast that the notion of an “ad ... More ...
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Programmatic, and more broadly, the automation of online advertising, has long raised concerns about the displacement of jobs. With ad space increasingly sold via automated platforms, instead of by picking up the phone, the replacement of man with machines was seen as inevitable.
But this concern ignored a simple fact: Platforms that automate the sale of both marketplace-based buys ... More ...
- Published in Featured Top Post ,Features ,News
John Koetsier, Mobile Economist at TUNE, has written very revealing report: Mobile Ad Fraud–What 24 Billion Clicks on 700 Ad Networks Reveal.
“There is still a tremendous amount of fraud in the mobile advertising ecosystem in spite of massive ongoing efforts by multiple companies to eliminate it,” says Koetsier (pictured left). “The problem is pervasive because it is systemic. Only ... More ...
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eMarketer has released their latest estimates delving into the percentage increase and overall spending (nearly $33 billion) that advertisers will allocate for programmatic ads during 2017. George Levin, co-founder and CEO of GetIntent looks at the programmatic ecosystem and why programmatic, especially video, is growing at such an astonishing rate.
Q: What is the difference between direct vs. premium ... More ...
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ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good.
Programmatic advertising is often associated with the latter. To many marketers, it’s nothing more than a quick, easy way to advertise low-value inventory. Consequently, premium brands opt to avoid the medium entirely because they think it will ... More ...
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The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, used a survey-based experiment to explore which types of ads are most effective in a digital environment.
Scrolls ads, a newer style of advertisement designed for mobile screens, show signs of being more effective than older forms of digital advertising, according to the study. ... More ...
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There’s been a lot of water cooler chat lately about the changes the NFL is contemplating for the 2017-18 football season.
In many marketing circles, a favorite topic of conversation has been what’s in this restructuring for marketers. After all, there are a few ways that the NFL’s proposed modifications to its advertising format could benefit us, but it’s not ... More ...
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Adotas caught up wth Dvir Doron, CMO of Cedato (pictured left), to get his opinion about header bidding and how to maximize the process.
Q: How is most of the market approaching header bidding?
A: Header bidding–and video header bidding in particular–is more intricate than the market realizes. Many are exploring these intricate new technologies and they’re being oversimplified by the industry ... More ...
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To explore the media landscape and state of digital marketing today, Adotas caught up with Bob Ray, CEO (pictured below) of DWA Media.
Q: What purpose does a media agency serve in in this day and age, especially given the onslaught of media and marketing automation solutions?
A: Marketers have more choices than ever before, and with the advent of ... More ...
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I’ve been in the marketing and advertising world for 19 years. In that time I’ve helped to pioneer emerging monetization models for apps, widgets and native ads. But it’s only in the last year that I’ve been embedded in data-as-a-service (DaaS) models.
I have to say I am thankful. It has been an eye-opening, career-altering experience. I have learned a tonne ... More ...
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As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human brain could.
What if—I thought—we gave a computer large amounts of data and ... More ...
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Every day, millions of people make buying decisions based on search – products to buy, restaurants in the neighborhood, and tons of other choices. According to the Nielsen Report “Global Trust in Advertising” however, while consumers rely on online opinions or price comparisons, more often than not, it’s word-of-mouth recommendations that are the most effective. The most credible advertising comes ... More ...
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Shorter, robust and adaptive interactive video ads are here to the rescue.
In a world where even Youtube is aiming to kill the 30-second pre-roll, marketers are again on a quest to redefine digital video advertising. While new standards are successfully cutting ads down to a mere 15, 10 or even 6 seconds, most marketers have yet to master the ... More ...
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Adotas recently caught up with Robert Wildner, Glispa Global Group’s VP of Media Operations and Head of Ampiri, to talk about the challenges facing programmatic and native advertising on mobile.
Q: Programmatic and native are both growing steadily. Why has getting them together on mobile proven so challenging?
A: Up until recently, the reason it was difficult to sell native ads programmatically ... More ...
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