AUSTIN, March 7, 2014 (ADOTAS) –- Kenshoo, the global leader in predictive media optimization technology, today announced from South By Southwest®, [...]More...
ADOTAS – New research from mobile analytics company Flurry shows noteworthy growth in the use of home screen personalization apps on [...]More...
SAN FRANCISCO, March 6, 2013 (ADOTAS) – Twelvefold, a big data company that targets audiences in real time without the [...]More...
ADOTAS – Godzilla waterskis, Tony Hawk floats and a blogger has a heart attack. Yep, it’s just another bizarre week in Adland. But which ads have been rising up the chart this week? Which commercials have been lighting up the Open Web? Here are our fab five. Enjoy! 5. Pepsi MAX, ‘Test Drive [...] More...
ADOTAS – Mobile is no longer a supplementary feature; rather, it’s a requisite aspect of consumers’ lives. Marketers are catering to on-the-go content consumption and discovery – and search is no exception. A couple weeks ago, Yahoo introduced Gemini, a unified marketplace for mobile search and native advertising. Gemini is [...] More...
ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel [...] More...
ADOTAS – 2013 was an exciting year in the digital marketing world as a whole and in the B2B space in particular. This was the year that automation truly came to the forefront as a vital element of media buying and selling, and it became inarguably clear that big data [...] More...
ADOTAS – These days, most marketers realize their careers depend on their ability to be as analytical as they are creative. The problem is that they’re inundated with options for so-called data analysis: content management systems, e-commerce, Big Data analytics tools, etc. etc. etc. The reality is that marketers still [...] More...
ADOTAS – If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin, Texas. [...] More...
ADOTAS – In the wake of the Oscars, we thought it was a good time to look at some lessons the movie industry and its star-struck awards show can teach those in digital marketing: Lesson #1: Don’t Fear Untested Channels and Technology In the 1970s, Video Cassette Recorders (VCRs) were introduced [...] More...
ADOTAS – As a game developer, you, better than anyone else, know your players. You know what motivates them to keep playing your game, you know their playing habits, and you know if they’re seeking entertainment, competition, or socialization. Before launching, you probably had an educated guess of who your [...] More...
ADOTAS – This article shares some of the recent research from the brand new IDTechEx report, “Wearable Technology 2014-2024”. Wearable technology mainly concerns devices and apparel/textiles. Devices are discrete electronic and electrical hardware sold on its own for bodywear. It may be utilised by being attached to apparel or by [...] More...
ADOTAS – The priorities of marketers in 2014 can be summed up in one word: engagement. Customer attention is a precious commodity these days and companies are experimenting with all sorts of new ways to keep people engaged. A recent study from eConsultancy highlighted this trend in detail: while marketers [...] More...
ADOTAS – As advertisers flock to Facebook, the cost of ad space is skyrocketing. No doubt, brands have gained from paid advertising strategies on Facebook, but the mass migration to the social network is opening opportunities everywhere else. Today, I would argue that marketers who become too dependent on Facebook [...] More...
ADOTAS – In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users’ primary communication channel and ubiquitous online connection to friends, family, business and entertainment. The rapidly changing role mobile devices play in our [...] More...
ADOTAS – The entire ad ecosystem is in a state of flux. As traditional broadcast outlets and publishers struggle to create high-quality content and programming to capture viewing audiences and the dollars of brand sponsors, many are looking towards the promise of native as the next step in advertising. The [...] More...
ADOTAS – Living in a large city can definitely have its perks, and hopefully one of them is a functional, dependable and well laid-out and public transportation system to carry commuters to and from the office each day. With over 10.2 billion public transit trips taken each year, one company [...] More...
ADOTAS – Last year was marked by an influx of acquisitions in the ad tech world, a trend that can be largely attributed to the not-always-true notion that a new technology must be offering something innovative and unique to the marketplace, so it must be acquired to serve as a [...] More...
OPINION: No One Is Watching Your Video AdsADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are [...] more...
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