ADOTAS – You can’t help but notice the rapidly increasing number of brand protection vendors, but why do we need [...]More...
ADOTAS – A recent meeting with a large agency’s digital planning team left me wondering who is doing the real [...]More...
ADOTAS – Marketers have been flirting with the iPhone and mobile advertising for the majority of 2008 and 2009. Now, [...]More...
ADOTAS – Brand bidding is when an affiliate targets specific keywords associated with a brand, as opposed to a generic word, such as a noun or adjective that describes the product. Usually when brand bidding, an affiliate is bidding on a trademarked name and is often therefore “competing” directly with [...] More...
ADOTAS – Driven by the hype in the technical press, I visited Apple’s website and checked out the iPad video. Like all of Apple’s geek candy, the iPad looks great–sleek and slick. It demos as completely intuitive, with barely a learning curve needed. The $499 price point seems a tad steep [...] More...
ADOTAS – David Mihm started an interesting conversation about the pros and cons of using call measurement numbers on an advertiser’s website, ultimately suggesting that maybe the advantages aren’t worth the risk of jeopardizing the advertiser’s organic search rankings. This is a valid concern, but a properly-constructed dynamic website tracking number [...] More...
ADOTAS – It’s doubtful that the makers of the popular Japanese sport drink Pocari Sweat ever meant for their product to go completely global. What native English speaker would relish consuming a drink labeled “sweat”? Launching a marketing campaign in a new language market can be tricky. What colors, images or [...] More...
ADOTAS – According to Forrester’s “U.S. Interactive Marketing Forecast, 2009-2014,” search marketing represents about 60% of online marketing budgets, and a substantially higher percentage for advertisers focused solely on direct response. However, as Charlotte McEleny from NewMediaAge reports, the opportunity is significantly broader. Going forward, media strategies need to fully [...] More...
ADOTAS – Expanding your product’s audience is a touchy process. American markets offer a venue that all of us can understand, offering typically consistent consumer behavior that is simple for us to learn and analyze. But when you look to expand internationally, sudden roadblocks can stop your expansion in its [...] More...
ADOTAS – There have been a lot of stories about using social media to increase brand awareness and customer retention, but little attention has been paid to its potential to acquire new customers, especially when used in conjunction with a proven channel like email. Driving awareness with social media is great, [...] More...
ADOTAS – I’ve said before that there isn’t one sure-fire way to make your social campaign a success. There are, however, a lot of ways to be successful. In my last article I showed you some examples of how you can put social media to good use. Although it’s ultimately up [...] More...
ADOTAS – This is the last entry in a three-part series on the non-proprietary search space. Check out part one and part two. As this series on the non-proprietary search market comes to a close, hopefully we have shed some valuable light on the broader search advertising industry, beyond the “big [...] More...
ADOTAS – Where are we in 2010? Trying not to get “lost in abbreviations.” I am telling you it is hard. Members of our team approach me frequently, asking did you read that X or Y or Z is now offering RTB with BT from their DSP? Or something along [...] More...
ADOTAS – Users have become accustomed to free content at their fingertips and are using the online platform to “seek and assist”; they either know exactly what they are looking for or are searching until they find something to help guide them. Assistance could be anything from a tweet, a homepage [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
