Focus on the Human Element to Fix Ad Fraud
ARF Names Donato Chief Research Officer

ARF Names Donato Chief Research Officer

Nielsen CRO to guide ARF’s research-based insights efforts. The Advertising Research Foundation (ARF) today announced that Paul Donato (pictured left) has ... More ...

4C Surpasses $1 Billion in Annualized Media Spend & Introduces Pacing Dashboard

4C Surpasses $1 Billion in Annualized Media Spend & Introduces Pacing Dashboard

4C Insights (4C), a data science and media technology company, announced that it passed the milestone of $1 billion in ... More ...

plista and Jivox Partner to Launch an AI Powered Native Dynamic Creative Solution; A+E Network Unveils New Brand Campaign: Brave Storytellers

plista and Jivox Partner to Launch an AI Powered Native Dynamic Creative Solution; A+E Network Unveils New Brand Campaign: Brave Storytellers

plista, Xaxis’ data-driven native advertising platform, and Jivox, a personalized digital marketing technology company, announced they are enabling real time ... More ...