eMarketer is excited to announce Benchmarks, a new tool that enables marketers to instantly evaluate and compare their campaign performance ... More ...
All-in-one video tech stack empowers publishers with out-of-the-box Video Header Bidding and streamlined video monetization. Cedato, a company offering a ... More ...
The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front ... More ...
Adotas talks with Rich Kahn, CEO, eZanga, about recent changes in Facebook’s ad placement policy. Q: Do you think that Facebook allowing their brand advertisers more control over where their ads appear is a positive move? If so, why? A: It’s like anything else, people like options and control. When you advertise on a search engine, you are selecting keywords ... More ...
Adotas had the opportunity to ask Kiyoto Tamura, VP of Marketing at Treasure Data, how marketers can improve their use of data and what is keeping them from doing that. Q: First, what are marketers doing wrong when it comes to data? A: Marketers are always quick to point out that they are collecting data from various sources, including mobile, loyalty and ... More ...
For too long, clients have demanded that marketers prove ROI. Marketers have responded with the equivalent of grainy photographs of Bigfoot in the wild. It’s time to admit the photos are fakes. Agencies need to stop wasting money and effort chasing a myth and measure marketing success in more credible, productive ways. An overemphasis on ROI puts marketers and clients on ... More ...
To learn more about how marketers can reach consumers in app rather than just through mobile Web and search, Adotas caught up with Sabio Mobile CEO Aziz Rahim. Q: What do you think are the biggest challenges around mobile advertising today? A: The biggest challenge in mobile advertising is the lack of recognition and understanding of how diverse app usage ... More ...
AppLift’s Newest Fraud Report Reveals News and Entertainment App Categories are at Highest Risk of Fraudulent Activity. AppLift, a mobile advertising technology company, released the study, “Mobile Advertising Fraud: The Next Battlegrounds,” revealing international fraud distribution data. The e-book is a follow-on report to the company’s 2015 fraud study that uncovers new statistics about mobile fraud, evaluates the current challenges in ... More ...
Adotas asked Jason Beckerman, CEO and co-Founder, Unified; Henrik Busch, Blackwood Seven’s managing director and co-founder; and John Donahue, Sonobi’s chief product & marketing officer for their insights and predictions concerning transparency in media. Q: What, if anything, has changed over the course of the last year since the Association of National Advertisers (ANA) released their report on transparency? A: ... More ...
Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded transparency into the whole supply chain. When I buy Proctor and Gamble’s products, I don’t ask them for transparency into their supply chain. In fact, I buy their products knowing that I will get high quality products at competitive prices because ... More ...
According to Kantar Media, connected adults who use ad blockers tend to skew male and are right smack in the young Millennial age group: Males are 28% more likely to have downloaded an ad-blocking app. Adults aged 18-24 are 109% more likely than average to use an ad blocker. Those who use an ad blocker are 80% more likely to ... More ...
These days, companies like Google are actually working toward perfecting machine learning to apply to applications as varied as cars that can navigate themselves through traffic without errors and image recognition that’s accurate enough to locate an item within the image in a product catalog out on the Internet somewhere. The question isn’t “Is the future now?” but more like, ... More ...
Spoiler alert: This post is going heavy on Game of Thrones references. Why? Because the marketing world might as well be Westeros. Competition, treachery, and earning loyalty are all at the forefront of our industry. Competition is scary. There is always a risk that someone will do what we do faster and better, becoming so powerful that they take control over ... More ...
Adotas gets insights and answers from Andy Pocock (pictured left), SVP Strategic Business Development, Flashtalking, about the art and science of storytelling in advertising. arketing. How has storytelling changed and what role has data played in that change? A: Storytelling — the kind of storytelling used in advertising to move people one way or another — was done for a long time ... More ...
“In a couple of years, retail will be a smartphone-only business. Seems like a radical statement, but look at the facts. The majority of online shopping is already done on mobile devices, and 79% of smartphone owners have specifically used apps to help with shopping. From progressive web to native apps, clienteling to fulfillment, it’s not easy to deliver an ... More ...
Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need to understand the “message-level” ROI and other dynamics that can dramatically alter your ROI. Years ago, there was a person at Procter & Gamble who carried a little card in his front pocket listing the ROI ... More ...
It used to be that the terms “performance marketing” and “affiliate marketing” were interchangeable. Affiliate programs, after all, are the original pay-for-performance model, since affiliate publishing partners are paid a commission in exchange for driving impressions and conversions on behalf of an advertiser. But while affiliate advertisers may have been the pioneers of performance marketing, the scope of this strategy has ... More ...
Q: Why is it important to have women executives in tech? A: It’s no secret that the tech industry is extremely male-dominated. And according to a recent Comparably survey, one in four women who work in the tech industry has been sexually harassed. These statistics should prove to be alarming, but in today’s society, they are not surprising at all. By ... More ...
They’re Here! SMS, Chatbots & a Halo of AI
Marketing is one of the most fluid disciplines out there—why? Because it ebbs and flows along with customer preferences and ... more...
What will be the most important vertical in online advertising in 2016?
