Nielsen CRO to guide ARF’s research-based insights efforts. The Advertising Research Foundation (ARF) today announced that Paul Donato (pictured left) has ... More ...
4C Insights (4C), a data science and media technology company, announced that it passed the milestone of $1 billion in ... More ...
plista, Xaxis’ data-driven native advertising platform, and Jivox, a personalized digital marketing technology company, announced they are enabling real time ... More ...
Everyone remembers their first trip to Las Vegas, trying to decide in which slot machine to insert the quarter in order to receive an avalanche of quarters when pulling the machine’s arm. Data scientists run very similar (though more statistically significant) analyses when determining how best to match the right mobile ad to the right user while wasting the smallest number ... More ...
The global cloud market is expected to grow to $190+ billions by 2020 (as estimated by Forrester); that’s a whopping number. Cloud computing has brought the advantage of lower cost of ownership of IT applications, super fast time to market, and unmatched surges in employee productivity. From storage to data analytics, applications of all scales and sizes are operating on ... More ...
Right now, brands are finding themselves increasingly preoccupied with the issue of brand safety. In the days when advertising was a more manual process, conducted solely in print publications and on billboards and television screens, this wasn’t so much of an issue: brands dictated where their ads would go, and didn’t have to worry about their content showing up in ... More ...
Cannes is possibly the only time of year when advertising creative gets its due, with words like “brilliant” bandied about in headlines. This year’s event even came on the heels of recent announcements that major holding companies will merge creative and media together under one P&L. But post-Cannes, that’s all we’re left with: effusive language, awards, and announcements. Creative has ... More ...
Header bidding is a relatively new, unified auction that publishers conduct outside of their primary ad server. Because it enables advertisers to cherry-pick high-priority impressions using programmatic ad platforms, it does a decent job of increasing ad revenue. Header bidding has proven itself useful in organizing competition between SSPs, increasing publishers’ revenue streams. The Single-Objective Problem However, header bidding guarantees neither premium ad ... More ...
Adotas talks with Tom Lynch, VP of Agency Development, at Location3, about Facebook’s becoming the next big search engine and local marketing platform for franchise systems and multi-location businesses. Q: With Facebook spending more efforts and money in implementing its search function, how do you think this will impact users? A: Facebook has dabbled in local search in the past, as far ... More ...
The SRAX guide unlocks how to turbo-charge ad targeting strategy through cross-device targeting precision. SRAX, an advertising technology company providing the tools to automate digital marketers and content owners’ campaigns across digital channels, announced the release of a new guide: People-Based Advertising: How to Get Bigger Results by Targeting the Most Precise Audience. SRAX’s guide provides the knowledge and information to ... More ...
The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front row seat to observe how Mobile data has changed analytics. Specifically, Smartphones generate spatiotemporal data. Spatiotemporal means space and time – in other words, the location data from the phone viewed over time to see how people move though their ... More ...
Adotas talks with Rich Kahn, CEO, eZanga, about recent changes in Facebook’s ad placement policy. Q: Do you think that Facebook allowing their brand advertisers more control over where their ads appear is a positive move? If so, why? A: It’s like anything else, people like options and control. When you advertise on a search engine, you are selecting keywords ... More ...
Adotas had the opportunity to ask Kiyoto Tamura, VP of Marketing at Treasure Data, how marketers can improve their use of data and what is keeping them from doing that. Q: First, what are marketers doing wrong when it comes to data? A: Marketers are always quick to point out that they are collecting data from various sources, including mobile, loyalty and ... More ...
For too long, clients have demanded that marketers prove ROI. Marketers have responded with the equivalent of grainy photographs of Bigfoot in the wild. It’s time to admit the photos are fakes. Agencies need to stop wasting money and effort chasing a myth and measure marketing success in more credible, productive ways. An overemphasis on ROI puts marketers and clients on ... More ...
To learn more about how marketers can reach consumers in app rather than just through mobile Web and search, Adotas caught up with Sabio Mobile CEO Aziz Rahim. Q: What do you think are the biggest challenges around mobile advertising today? A: The biggest challenge in mobile advertising is the lack of recognition and understanding of how diverse app usage ... More ...
AppLift’s Newest Fraud Report Reveals News and Entertainment App Categories are at Highest Risk of Fraudulent Activity. AppLift, a mobile advertising technology company, released the study, “Mobile Advertising Fraud: The Next Battlegrounds,” revealing international fraud distribution data. The e-book is a follow-on report to the company’s 2015 fraud study that uncovers new statistics about mobile fraud, evaluates the current challenges in ... More ...
Adotas asked Jason Beckerman, CEO and co-Founder, Unified; Henrik Busch, Blackwood Seven’s managing director and co-founder; and John Donahue, Sonobi’s chief product & marketing officer for their insights and predictions concerning transparency in media. Q: What, if anything, has changed over the course of the last year since the Association of National Advertisers (ANA) released their report on transparency? A: ... More ...
Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded transparency into the whole supply chain. When I buy Proctor and Gamble’s products, I don’t ask them for transparency into their supply chain. In fact, I buy their products knowing that I will get high quality products at competitive prices because ... More ...
Streaming: A Paradigm Shift
Q: It was recently reported that Netflix subscriptions have surpassed cable subscriptions. What does this mean for advertisers? How ... more...
What will be the most important vertical in online advertising in 2016?
