People-Based Advertising: The SRAX Guide
eMarketer Announces Launch of Benchmarks—a Dashboard for Performance Metrics Across Digital Channels

eMarketer Announces Launch of Benchmarks—a Dashboard for Performance Metrics Across Digital Channels

eMarketer is excited to announce Benchmarks, a new tool that enables marketers to instantly evaluate and compare their campaign performance ... More ...

Cedato Launches New Video Tech Stack for Publishers

Cedato Launches New Video Tech Stack for Publishers

All-in-one video tech stack empowers publishers with out-of-the-box Video Header Bidding and streamlined video monetization. Cedato, a company offering a ... More ...

How Mobile Changed Attribution & Marketing Optimization

How Mobile Changed Attribution & Marketing Optimization

The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front ... More ...