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Saturday, September 22, 2018

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Is Bringing Programmatic In-House Right for You?

September 19, 2018

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How to Develop a Mobile App Successfully in 9 Steps

September 18, 2018

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How Much Does it Cost to Create an App

September 17, 2018

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Beyond the Duopoly: Real Remedies for Advertisers’ Woes

September 14, 2018

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How to Develop a Mobile App Successfully in 9 Steps

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Brand Keys Loyalty Leaders 2018: Year of the Digital Brand

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Survey Finds Attention Spans Aren’t Shrinking–They’re Evolving

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Americans feel advertising is communicating better, but not improving

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How to improve the effectiveness of advertising campaigns, with help of...

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How Businesses Use Online Advertising

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Celebrity Trustworthiness Key To Enhancing Brand Credibility Through Endorsements

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New Survey: 83% of Businesses Think Their Digital Marketing Is Effective

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Launch of PurchaseLoop Sales Optimization promises to drive incremental purchases for...

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Video Advertising Trends: Q&A with Jim Johnson

September 21, 2018

Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising. What are some of the larger video advertising trends? One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...

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Innovid Releases Survey of Brand Marketers on Video Marketing Strategies & Expectations for 2018

November 28, 2017

High Volume with Safety & Profit Vs Whitelisting

November 21, 2017

Augmented Reality (AR) Ads: Are they a reality?

November 8, 2017

Using Advanced Modeling to Segment, Build and Target Media Audiences

November 8, 2017

Social Media and Customer Service—Reputation Is Everything

February 5, 2015

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Revcontent Partners with Google For Better User Experience on Mobile

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Today’s Burning Question: Marketing Implications of Google Glass

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Quick Hits: Cognitive Match and Adnetik Hook Up, NeverBlue Introduces Day-Parting

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Nielsen Launches AI Tech; Ad-Juster Solving Programmatic Data Normalization Probs.; Simulmedia...

April 5, 2017

Programmatic…Native…Mobile: Connecting the Dots

March 30, 2017

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Email Volume and Inbox Placement Exceeded Yearly Average During 2017 Holiday...

August 13, 2018

New research from Return Path provides data and guidance to help email marketers plan for the upcoming 2018 holidays Email is a critical channel for...

New Research Studies Correlation Between Email Marketing Tactics, Program Effectiveness, and...

August 10, 2018

2018 MLB All-Star Game Pulls in More Revenue Than Other Leagues

August 10, 2018

Facebook Tops YouTube as #1 Channel for Video Content, According to...

August 9, 2018

Study: In Search, the News Media are Trump’s Top Competitors

August 9, 2018

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