Standalone suite of business intelligence tools help marketers accurately assess the performance of their businesses using location intelligence and ... More ...
Factual has announced a new partnership with Adform, a European-based, full stack advertising technology platform, to give advertisers increased, direct ... More ...
Sizmek, a people-based creative optimization and data activation platform today announced the availability of digital audio on Sizmek’s end-to-end workflow ... More ...
According to Kantar Media, connected adults who use ad blockers tend to skew male and are right smack in the young Millennial age group: Males are 28% more likely to have downloaded an ad-blocking app. Adults aged 18-24 are 109% more likely than average to use an ad blocker. Those who use an ad blocker are 80% more likely to ... More ...
These days, companies like Google are actually working toward perfecting machine learning to apply to applications as varied as cars that can navigate themselves through traffic without errors and image recognition that’s accurate enough to locate an item within the image in a product catalog out on the Internet somewhere. The question isn’t “Is the future now?” but more like, ... More ...
Spoiler alert: This post is going heavy on Game of Thrones references. Why? Because the marketing world might as well be Westeros. Competition, treachery, and earning loyalty are all at the forefront of our industry. Competition is scary. There is always a risk that someone will do what we do faster and better, becoming so powerful that they take control over ... More ...
Adotas gets insights and answers from Andy Pocock (pictured left), SVP Strategic Business Development, Flashtalking, about the art and science of storytelling in advertising. arketing. How has storytelling changed and what role has data played in that change? A: Storytelling — the kind of storytelling used in advertising to move people one way or another — was done for a long time ... More ...
“In a couple of years, retail will be a smartphone-only business. Seems like a radical statement, but look at the facts. The majority of online shopping is already done on mobile devices, and 79% of smartphone owners have specifically used apps to help with shopping. From progressive web to native apps, clienteling to fulfillment, it’s not easy to deliver an ... More ...
Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need to understand the “message-level” ROI and other dynamics that can dramatically alter your ROI. Years ago, there was a person at Procter & Gamble who carried a little card in his front pocket listing the ROI ... More ...
It used to be that the terms “performance marketing” and “affiliate marketing” were interchangeable. Affiliate programs, after all, are the original pay-for-performance model, since affiliate publishing partners are paid a commission in exchange for driving impressions and conversions on behalf of an advertiser. But while affiliate advertisers may have been the pioneers of performance marketing, the scope of this strategy has ... More ...
Q: Why is it important to have women executives in tech? A: It’s no secret that the tech industry is extremely male-dominated. And according to a recent Comparably survey, one in four women who work in the tech industry has been sexually harassed. These statistics should prove to be alarming, but in today’s society, they are not surprising at all. By ... More ...
The biggest challenge to true programmatic reporting has been normalizing data from multiple vendors, because there is tremendous disparity from vendor to vendor in what they support and what dimensions they provide. In trying to get all the data aggregated in one place, you’re not even talking the same language sometimes. Beyond the initial column challenges, the aggregated data ... More ...
You’ve heard of first-, second- and third-party data – and big data too. But what’s the difference? And, most importantly, which is the type of data you need? First-party data is the most used source of information, reported by 81 percent of organizations, followed by second-party data (77 percent), and third-party data (61 percent). Although first-party data is the most used ... More ...
Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage consumers. The industry, however, has been evolving so fast that the notion of an “ad ... More ...
Programmatic, and more broadly, the automation of online advertising, has long raised concerns about the displacement of jobs. With ad space increasingly sold via automated platforms, instead of by picking up the phone, the replacement of man with machines was seen as inevitable. But this concern ignored a simple fact: Platforms that automate the sale of both marketplace-based buys ... More ...
John Koetsier, Mobile Economist at TUNE, has written very revealing report: Mobile Ad Fraud–What 24 Billion Clicks on 700 Ad Networks Reveal. “There is still a tremendous amount of fraud in the mobile advertising ecosystem in spite of massive ongoing efforts by multiple companies to eliminate it,” says Koetsier (pictured left). “The problem is pervasive because it is systemic. Only ... More ...
eMarketer has released their latest estimates delving into the percentage increase and overall spending (nearly $33 billion) that advertisers will allocate for programmatic ads during 2017. George Levin, co-founder and CEO of GetIntent looks at the programmatic ecosystem and why programmatic, especially video, is growing at such an astonishing rate. Q: What is the difference between direct vs. premium ... More ...
ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good. Programmatic advertising is often associated with the latter. To many marketers, it’s nothing more than a quick, easy way to advertise low-value inventory. Consequently, premium brands opt to avoid the medium entirely because they think it will ... More ...
They’re Here! SMS, Chatbots & a Halo of AI
Marketing is one of the most fluid disciplines out there—why? Because it ebbs and flows along with customer preferences and ... more...
What will be the most important vertical in online advertising in 2016?
