ADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...]More...
ADOTAS – Social media advertising company Compass Labs recently launched (without much fanfare, until right now) notable updates to its [...]More...
ADOTAS – Mobile browsing/video optimization company Skyfire announced it’s raised $8 million in funding today. Verizon Investments, Matrix Partners, Trinity Ventures [...]More...
ADOTAS – Global corporate nomenclature is making history right now as theICANN gTLD platform opens in full swing. The established and largest name brands of the world are now pitted against the newest, most recently incubated, globally poised but relatively unknown name brands. Global image shifts are in play. The coming years will define [...] More...
ADOTAS – When you start to think about which companies with what aspects of data, the effect can be kind of head-spinning. Audience measurement, exchanges, aggregation, verification — where does it fit together? Which companies operate in multiple spaces, and which seemingly disparate corners of online data are actually related? A [...] More...
ADOTAS – We’re talking about email marketing? Wait, what year is this? I don’t know about you, but I’ve ditched three email addresses because of spam, and I’d wager you derive some amount of pleasure from highlighting and deleting en masse all the emails you know you didn’t ask for. In [...] More...
ADOTAS - Back in the days when the web was simple (was it ever?), before there were social networks and retargeting, and before Google’s dominance in search, it used to be that a single ad server was more than anyone could hope for in terms of measuring the effectiveness of online marketing. Indeed, the [...] More...
ADOTAS - In this week’s installment of the “Future of Engagement” video interview series, marketing consultant and Influence People chief Murray Newlands sits down to discuss the importance of content creation with David Spark, media consultant, founder of Spark Media Solutions, Mashable contributor and IndyCar video content creator. “Content is the [...] More...
ADOTAS - Say you’re part of the team behind the of the namesake brand of one of the most recognizable media personalities in North America — and now you need to make that name even bigger. That’s what happened when Martha Stewart‘s crew was charged with promoting the fall premiere [...] More...
ADOTAS – It’s impossible to think of advertising these days without considering social media: Nightly news broadcasts advertise their Facebook pages at the end of the broadcast, and celebrity tweets are frequently used as direct quotes and source material in newspapers and on cable news programs. It’s become clear that social media sites [...] More...
GRAPHICMAIL – When it comes to your address book, size does matter. The more people you have on your email list, the more marketing messages you can send out and the more responses you can potentially get. But, growing an email list can be a slow and difficult process. There are no [...] More...
ADOTAS – What makes a brand stand out? What makes a brand resonate with consumers? What makes a brand evoke an emotional connection that is so powerful, it turns consumers into brand ambassadors? It’s when a brand can tell an incredibly influential yet simple story that touches a consumer on [...] More...
ADOTAS – Many individuals, both from within the affiliate industry and outside it, have previously written about the future of the performance marketing channel. Some have even forecasted that there isn’t a future for it. We now have some hindsight with which to judge these speculations. This article outlines five predictions [...] More...
Alan Osetek, president of Resolution Media, also contributed to this piece. ADOTAS - There was an artsy little Robert DeNiro film that made a quick showing a couple years ago called What Just Happened. DeNiro plays a Hollywood independent film producer who’s trying to get a film made with an aging box office [...] More...
ADOTAS – Rich media mobile and social merchandising and analytics provider Zmags recently conducted a study on the habits of online and mobile shoppers, looking into what devices people were using to shop, how they’re using Facebook to shop, and what kinds of items they’re buying on which devices. The [...] More...
ADOTAS – Yesterday, some of the most popular websites out there went black, shutting out users trying to access them, in protest of the Stop Online Piracy Act (SOPA), a bill viewed as draconian and potentially detrimental by many of the largest internet companies in the U.S. While the blacked-out [...] More...
ADOTAS – The world’s largest advertising associations that oppose ICANN (International Association for Assigned Names and Numbers) gTLD (generic top-level domains), coming together as CRIDO, released a plan they called a “peacemaker” three days before the Jan. 12th, 2012 launch, which would allow brands to begin the ICANN application process but [...] More...
ADOTAS - For quite some time now, the folks from TagMan has been vocal about the importance of their stock in trade, tag management, often underplayed or misunderstood by online retailers and marketers. (For some background, read up on what TagMan execs have told Adotas about why businesses should pay [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
