ADOTAS – Twitter brought its tailored audiences ad program out of beta today and named the following companies as its [...]More...
ADOTAS – Today we’re featuring reactions from industry leaders to yesterday’s CNNMoney report that 2 million online passwords were stolen in [...]More...
ADOTAS — In response to Today’s Burning Question about reports of the latest major cyberattack, Bill Evans (pictured below), Sr. [...]More...
ADOTAS – Most marketers’ — especially retailers’ — holiday campaigns are well underway, looking to drive online and in-store sales and stay ahead of the competition. Over the past 12 months there has been a shift in the way digital marketing is used to engage with customers and build brand [...] More...
ADOTAS – AdLand went sports crazy this week, with the build-up to next year’s Winter Olympics and next summer’s World Cup already in full swing. Though football’s biggest tournament is still months away, it hasn’t stopped VISA and Nike showing some social samba flair with their latest spots. Nike’s spot for [...] More...
ADOTAS – Video is no longer just a lean-back experience. With the touch-heavy world of mobile devices, video is becoming more of a lean-forward, interactive experience. Digital video can support user interaction through gestures, voice, touch and clicks, and brands in the know are implementing Interactive Video (IV) projects into [...] More...
ADOTAS — Today, brands are putting all their eggs in the digital basket, investing heavily in online campaigns instead of print and outdoor advertising. True, people are spending more and more of their time in front of digital screens these days, but there are limitations of digital that brands may [...] More...
ADOTAS — A quick glance at the dance card of digital B2B data providers reads like a dotcom spelling bee. I don’t mean to disparage these brands (or their clever use of the English language), but noticeably absent from the RSVP list are the more academic-minded stalwarts of the B2B [...] More...
ADOTAS – Is the day coming when we’re going to earn raises for re-tweets? Savvy brands like Dell, Oracle, Intel and Accenture think the future of marketing is on social media and their best advocates are their own employees, but the move to employee advocacy is raising a lot of questions: [...] More...
ADOTAS — While the trend of native advertising has the ad world abuzz, actual native advertising is as old as the soap operas. The ideal of advertising is to seamlessly integrate branding and brand storytelling into content or entertainment so that it enhances the consumer experience rather than detracts from [...] More...
ADOTAS — On Bing and Google‘s search engines, pages from top brand web sites seem to have an automatic advantage which helps them rank in the top positions. In fact they rank at the top or near the top of search results even if they fail to meet certain criteria [...] More...
EDMONTON, AB November 30, 2013, (ADOTAS) — The Thanksgiving weekend traditionally marks the beginning of the shopping spree that lasts until after Christmas. More and more of it is happening online, and many retailers are losing business to their more web-savvy competitors. But it’s not to late to make a few [...] More...
ADOTAS — Consumers receive an endless amount of input when considering even the most mundane purchase. Pre-roll ads, display ads, email, search results, Facebook posts, TV ads, billboards and more. All of these interactions influence their buying decisions — but to what degree? Fractional attribution models are useless unless you [...] More...
ADOTAS – Retailers worldwide are wishing for a plentiful Christmas this year. While some forecasters are giving conservative estimates, others are suggesting that 2013 could be one of the best shopping seasons in recent years[i]. Either way the Christmas shopping period remains one of the most important times of the [...] More...
ADOTAS — Retailers around the globe rely on the holiday season to bring their companies out of the red, and this year retailers are especially concerned with the truncated timeframe between Thanksgiving and Christmas. One week less time for consumers to shop translates to millions in lost revenues. According to [...] More...
ADOTAS – Get ready. The annual shopping hysteria that is Black Friday is just days away. And while brick and mortar stores have been prepping themselves for weeks, a recent Deloitte survey found that 68% of consumers with access to a tablet or smartphone plan to stay home and do their [...] More...
ADOTAS – With renewed consumer confidence, Americans are again traveling at record levels. This means that flights are often nearly full or oversold, and the average hotel price has increased more than seven percent year-over-year. Some major urban cities, like New York, are even recording annual hotel occupancy rates of [...] More...
DALLAS, November 20, 2013 (ADOTAS) – Black Friday, Small Business Saturday and Cyber Monday are quickly approaching. Twitter marketing software company HipLogiq has some quick tips to help retailers find customers on Twitter. For example, last year Cyber Monday spending hit an all-time high at $1.465 billion. But the fight for those dollars isn’t that easy. According [...] More...
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
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