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Are Nano-Influencers the Future of Influencer Marketing?

By Lauren McGrath, VP Studio & Strategy, ACTIVATE A closer look at the power of niche followings If Fyre Festival has taught us anything, it's that relying solely on megawatt influencers and celebrities for reach and exposure can backfire badly for brands that are not careful. In...

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Super Bowl LIII – The Numbers

Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LIII, subject to revision, is $382 million. This would be the third...