Latest News
spotlight
Does Cold Emailing Still Work?
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
Email...
most popular stories
more news
Consumers Prefer Opt-In Video Advertising, According to New Nationwide Survey; Adoption...
Research from OpenX, the Mobile Marketing Association, and MediaMath highlights opportunity to provide consumers a more rewarding advertising experience with opt-in video ads
OpenX, an...
