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Q&A with Maggie Mesa, Head of Mobile at OpenX
Adotas presents a Q&A with Maggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.
Q: What are some exciting developments happening in mobile, today?
A: The...
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Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study
Expansive test featuring multiple formats, KPI's, execution platforms and publishers shows up to 10x improvement through multi-vendor supply path optimization
The optimal programmatic media buying...
