The Biggest Challenges in Programmatic Advertising
AI-Based, Self-Optimizing Consumer Marketing: Good for marketers, not for politics

AI-Based, Self-Optimizing Consumer Marketing: Good for marketers, not for politics

The general elections are a lot like an A/B test. But…if life were an AI-driven self-optimizing campaign, everyone would end ... More ...

Native Advertising Gains Momentum

Native Advertising Gains Momentum

Social networks lead the charge as more advertisers look to commit more money to native campaigns. Native advertising is gaining ... More ...

The App Economy Over Thanksgiving: Should you give thanks or not?

The App Economy Over Thanksgiving: Should you give thanks or not?

Omer Kaplan is CMO & Co-Founder at ironSource (pictured left), says: “The 2017 holiday season kickoff has matched up well ... More ...