ADOTAS – Adobe just announced results for its fiscal year that ended on Nov. 29. But, as the company note in [...]More...
SAN MATEO, Calif., December 12, 2013 (ADOTAS) – Marketo , provider of the leading cloud-based marketing software platform for building and [...]More...
SALT LAKE CITY, December 12, 2013 (ADOTAS) — Online marketers now have a new way of driving intelligent digital marketing [...]More...
ADOTAS – Today, Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, issued an infographic that depicts best practices for B2B content optimization. Some of the details include: In order of preference customers want: solutions, no sales pitch, best practices, no brochure offers, no calls [...] More...
ADOTAS – The shopping habits of the customer are changing dramatically every year with the soaring fanatic mobile user base and rapidly improving capabilities of smartphones and tablets. As a marketer, the critical question is: Are you getting a piece of this holiday pie? Shopping has entered a new era, and we’re [...] More...
ADOTAS – The hallowed halls of online advertising are no longer safe. The topic of ad fraud has recently forced its way into the spotlight, even though its nefarious practice has been around for decades. Click fraud, pixel-jacking and the rise of botnet traffic, coupled with the industry’s lack of [...] More...
ADOTAS – Marketers all have different opinions about how much content they should be sharing with their audiences each day, but one thing’s for sure: The optimal number has climbed up into the double digits. Trapit recently conducted a survey of U.S. marketers that showed that the majority of respondents (58 [...] More...
ADOTAS – Consumer media consumption is on the rise, and the way people access media is evolving quickly and in complex ways. One example is the second-screen phenomenon, where people simultaneously use TVs, tablets and smartphones. There are more media sources than ever, with consumers downloading and streaming content from [...] More...
ADOTAS – Advertising budgets previously allotted to TV are quickly gravitating to casual games as women and girls increasingly play online and mobile games. Pre-teens and teens snatch time to chill out with mobile games during the day and after homework in the evening. Adult women are still disappearing to [...] More...
ADOTAS — In early October, Nissan announced that it had signed a new three-year contract with Omnicom Group, which will launch a new global agency unit to centralize all its marketing. This was a very smart move by Nissan, a big win for Omnicom and substantiating news for anyone who [...] More...
ADOTAS – So you’re a small-to-mid size business owner, or maybe you work in the Internet marketing department for such a company and you’ve noticed your website is not appearing in the search results like many of your competitors. You’ve created fresh content for your website, built a few quality [...] More...
ADOTAS – Most marketers’ — especially retailers’ — holiday campaigns are well underway, looking to drive online and in-store sales and stay ahead of the competition. Over the past 12 months there has been a shift in the way digital marketing is used to engage with customers and build brand [...] More...
ADOTAS – AdLand went sports crazy this week, with the build-up to next year’s Winter Olympics and next summer’s World Cup already in full swing. Though football’s biggest tournament is still months away, it hasn’t stopped VISA and Nike showing some social samba flair with their latest spots. Nike’s spot for [...] More...
ADOTAS – Video is no longer just a lean-back experience. With the touch-heavy world of mobile devices, video is becoming more of a lean-forward, interactive experience. Digital video can support user interaction through gestures, voice, touch and clicks, and brands in the know are implementing Interactive Video (IV) projects into [...] More...
ADOTAS — Today, brands are putting all their eggs in the digital basket, investing heavily in online campaigns instead of print and outdoor advertising. True, people are spending more and more of their time in front of digital screens these days, but there are limitations of digital that brands may [...] More...
ADOTAS — A quick glance at the dance card of digital B2B data providers reads like a dotcom spelling bee. I don’t mean to disparage these brands (or their clever use of the English language), but noticeably absent from the RSVP list are the more academic-minded stalwarts of the B2B [...] More...
ADOTAS – Is the day coming when we’re going to earn raises for re-tweets? Savvy brands like Dell, Oracle, Intel and Accenture think the future of marketing is on social media and their best advocates are their own employees, but the move to employee advocacy is raising a lot of questions: [...] More...
ADOTAS — While the trend of native advertising has the ad world abuzz, actual native advertising is as old as the soap operas. The ideal of advertising is to seamlessly integrate branding and brand storytelling into content or entertainment so that it enhances the consumer experience rather than detracts from [...] More...
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
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