MediaBrix, True Impact, and Neurons Inc., Get Inside Mobile User’s Brains to Test Effects of Different Mobile Ad Delivery Methods. MediaBrix, ... More ...
For consumers, having content options is no longer a luxury, but an imperative. And so, too, are the multitude of ... More ...
Advertiser Perceptions finds new priority on live presentations, heightened interest in where networks go next with content, data, and addressability. ... More ...
An Adotas Q&A with Bryan DeLuca, Director of Content and Publishing for IEEE GlobalSpec, explores native advertising, content creation, and the pitfalls and pinnacles of moving from traditional to native advertising. Q: What are the benefits and obstacles of traditional versus native advertising? A: Both of these platforms have their merits. Traditional advertising, such as display ads, offer ... More ...
Performance-based solutions are on the rise across e-commerce marketers, and retargeting tools are driving up conversion volumes and bigger ROIs than ever. But how are results actually measured? It is simple when you’re using one tech provider, but gets a little complicated when you implement multiple retargeting strategy. In such cases our judgment is often reduced to how many clicks ... More ...
Adotas explores the convergence of OOH (out of home) and mobile/location-based marketing in this Q&A with Mike Gamaroff, EVP of Channel Strategy at SITO Mobile. Q: Which is your favorite medium between mobile and outdoor? A: Neither. I have moved between both digital and outdoor; not only because I like a change but also because there have always ... More ...
Okay, okay, I get it, it’s not always easy. True omnichannel marketing requires a top-down approach with a profound dedication to leveraging the best strategies and overseeing complex details to develop a personalized experience with your audience across every channel. It’s also true that many companies are divided into silos (e.g., web, email, call centers, social, mobile), and have a ... More ...
Many marketing departments, especially in the B2B world, are currently focusing their efforts on optimization and selling content ROI internally. Now, there’s nothing inherently wrong with either of those things. But this narrow focus does create a few issues. Why You Need To Change Your Marketing Focus The first issue is that it’s pretty damn hard to clearly chart the ROI ... More ...
For years, there has been a chasm in the digital marketing industry. On the one side sits the agencies who focus on the process of creating advertising, while on the other side – often far away – sits the ad tech vendors who develop the technology which powers much of digital marketing. At most US ad tech events, tech vendors ... More ...
Pubvantage, an ad serving and unified reporting provider, announced this week that Tagcade LLC has officially changed its name to Pubvantage. Pubvantage has recently launched a number of new products that have completely transformed the company. Pubvantage has also launched a new branded website. Pubvantage offers publishers and ad networks a unified solution for the efficient management of digital advertising ... More ...
The Hollywood Reporter-Billboard Media Group, owner and operator of several of the leading entertainment publications for industry professionals and fans, has consistently looked to innovate around video to build and grow its audience across its portfolio of brands. We sat down with the digital teams of two of its leading properties, to learn how they are enhancing the performance of ... More ...
Andy Shirey, Senior Product Manager, OpenMarket, explores the life cycle of apps. Did you know more than half of all apps are deleted within a month of installation? And another 30% don’t even make it through the first hour. As the stats prove, and as your personal experience with them likely confirms, the era of the app has tipped. In ... More ...
An Adotas Q&A with Antonio Bolfo, co-founder of Verse, explores the expanding influence and power of interactive video. Q: What are some examples of how brands have used interactive video to tell more in-depth, richer stories? A: Even in our beta year (we just launched in July) some of the biggest media and consumer brands in the world have used Verse’s platform ... More ...
When ad blockers emerged as a threat, the industry reacted by hosting two gatherings – the first, to improve the ad experience for users and the second, to fight ad blockers by developing consumption policies or technology to bypass them. While the former is a noble goal and will require a shift across the industry, the latter is an arms ... More ...
An Adotas Q&A with Oren Kaniel, Co-founder and CEO of AppsFlyer explores. Q: What are the main measurement challenges that mobile marketers face today? A: Within the last few years, the ability to effectively measure mobile advertising campaigns and marketing activities has come of age, and a number of the challenges that marketers face have been resolved. There’s the cross-device and cross-platform ... More ...
After years of disappointing performances–and two separate dips in stock performance since mid 2015–Yahoo! has finally struck an acquisition deal with Verizon. As we have all heard by now, the mobile giant will pick up the former search leader for $4.8 billion. Verizon gets the Yahoo! core business, as well as some real estate, but not Yahoo! Japan, Alibaba or ... More ...
An Adotas Q&A with Sublime Skinz‘s Co-Founder, Jerem Febvre (pictured left). Q: How are marketers increasingly taking viewability into account in their campaign planning and measures for success? A: A focus on viewability—and now on viewability measurement—has definitely evolved into the mainstream. A recent study that we co-authored with Theorem revealed that 56% of marketers are now using viewability–and specifically VCPM’s– to ... More ...
By Scott Shamberg, U.S. President of Performics, the performance marketing arm of Publicis Media. Walmart’s acquisition of Jet.com is validation that Walmart has opened the war chest to compete against Amazon. Amazon has been pushing itself into offline channels more successfully than Walmart has through online channels, and now Walmart is making a direct play against Amazon online. Early on, ... More ...
Centriply Begins Licensing Its Proprietary Big Data: Retains Venture Development Center to Lead Effort
Centriply, a demand-side targeted TV platform for advertisers, announced that it will begin licensing its proprietary Big Data sets for ... more...
What will be the most important vertical in online advertising in 2016?
