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Rethinking the in-store customer approach: focus on a data-driven customer experience
By Alex Timlin, VP, Retail & E-Commerce, Emarsys
Despite the seismic shift in the retail industry towards online shopping, brick-and-mortar stores still remain relevant. However, there’s an underlying problem that many of these stores are ill-equipped to handle the multifaceted nature of today’s multichannel, connected...
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Super Bowl Advertising Recall
ECI conducted 2 online studies among viewers of the NE vs LA championship football game. Each wave interviewed over 600 adults, 1 wave occurred...
