SAN FRANCISCO, April 17, 2014 (ADOTAS) – Kenshoo, the global leader in predictive media optimization, today announced it will go to ... More ...
VIENNA, Va., April 17, 2014 (ADOTAS) – AddThis, the world’s largest online content engagement platform, today announced three key appointments ... More ...
NEW YORK, April 17, 2014 (ADOTAS) – MAZ, whose publishing platform powers over 750 apps across the Apple’s iTunes Store, Google Play, and ... More ...
ADOTAS – It’s pointless to fight the ad industry’s shift towards programmatic and data-driven marketing. The rise of algorithms and ad delivery automation has made it pretty darn alluring and easy to get highly-targeted digital campaigns up and running very quickly, all the while pumping out valuable metrics and data sets that can be utilized to improve future campaigns. While companies ... More ...
ADOTAS — On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: they’d also been forced to drop support for Facebook mobile ad tracking due to a violation of policy for retaining too much user data. This was a surprise to many in the industry when it was first announced, because Facebook depends on these ... More ...
ADOTAS – Hallelujah! With the most recent improvement to Gmail, Google has done more than just introduce a new way for users to engage with the marketing messages that arrive in their inbox. They’ve made possible something that email marketers everywhere have only dared dream of: optimizing to the open in real-time using machine learning. It’s called “Grid View.” It takes the ... More ...
ADOTAS – Since its inception, Amazon.com has been known as one of the first highly successful, “big box” retailers online – and while it is still one of the “big boys,” times sure have changed. Fortunately, Amazon is taking steps to change with those times. With physical products like books, CDs and DVDs disappearing, Amazon is trying to find ways to ... More ...
ADOTAS — Many brands and agencies are wrestling with decisions about programmatic media buying: whether to do it, what to do, and when to do it. I frequently speak with people seeking guidance on this topic. Like Socrates, I usually avoid advising them one way or another. Neither “you should do it” nor “you should avoid it” seems like adequate advice. Instead, ... More ...
ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to measure to success is shifting accordingly. This also impacts how we ... More ...
ADOTAS — U.S. online ad revenue surpassed broadcast TV ad revenue for the first time in 2013, rising to $42.8 billion compared with broadcast’s $40.1 billion, according to the new IAB Internet Advertising Revenue Report released last week. For Today’s Burning Question, we asked our community of industry thought leaders: “What’s your key takeaway from the report?” Here’s how they responded: “IAB’s latest findings support ... More ...
ADOTAS – Apps continue to rise in popularity. It seems as though there are apps for everything these days, from utility apps that help make people’s lives easier like Mint, which aggregates bank account balance; weather apps that incorporate social elements and crowdsourced reporting; and even ones that help users identify and purchase wines through image recognition technologies. As companies rely more and ... More ...
ADOTAS – Today’s consumers are multi-screen addicts. For example, they may begin a search on a smartphone, move to a desktop computer to gather more information and then finish the task on a tablet. According to a recent report by AdReaction, 41 percent of screen time is simultaneous usage of TV and a digital device. Consumers often watch TV while ... More ...
ADOTAS – The widely publicized heartbleed bug may be impacting as many as 500,000 systems across the Internet. Heartbleed is the name of a vulnerability in the OpenSSL program that powers encrypted communication to many of the world’s web sites and private networks. The flaw could result in the exposure of any data resident in the memory that the OpenSSL process ... More ...
ADOTAS – Honey Maid turns the other cheek, Winter Comes for social media and a baby Spider-Man moonwalks. Yes, it’s just another week in AdLand. But which ads have been setting pulses racing this week? Here are our five picks. Enjoy! 5. Honey Maid, “Love” Here’s a novel way to deal with your hate mail. Instead of tearing it, burning it or ... More ...
ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go. Yankee also predicts that mobile video viewing by some measures will begin to ... More ...
ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a video viral – is infinitely more valuable to a brand. Consumers place more trust in an advertiser’s content shared ... More ...
ADOTAS – Having spent many years solving endemic problems in the mobile ad network space — first at Quattro, then at iAd — and as my co-founders and I were just starting to consider AdMobius, the recurring thought was how to address all the disorganized mobile publisher data which exists on any given user. In totality, mobile data creates the ... More ...
ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent. If you’re considering partnering with a trading desk, you’re certainly not alone. According to recent research ... More ...
The Death of CPM
ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions ... more...
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