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Q&A with Maggie Mesa, Head of Mobile at OpenX

Adotas presents a Q&A with Maggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.   Q: What are some exciting developments happening in mobile, today? A: The...

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Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study

Expansive test featuring multiple formats, KPI's, execution platforms and publishers shows up to 10x improvement through multi-vendor supply path optimization The optimal programmatic media buying...