What is value exchange and how is it an answer to ad blocking and fraud?
New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads

New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads

MediaBrix, True Impact, and Neurons Inc., Get Inside Mobile User’s Brains to Test Effects of Different Mobile Ad Delivery Methods. MediaBrix, ... More ...

Nielsen Total Audience Report Asks: With Nearly Unlimited Content Options, How Many Do Consumers Really Use?

Nielsen Total Audience Report Asks: With Nearly Unlimited Content Options, How Many Do Consumers Really Use?

For consumers, having content options is no longer a luxury, but an imperative. And so, too, are the multitude of ... More ...

Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending

Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending

Advertiser Perceptions finds new priority on live presentations, heightened interest in where networks go next with content, data, and addressability. ... More ...