Three Marketing Lessons from Pokémon Go (and it’s not about AR)
Mobile Moment Targeting–The Lessons from (we know you’re tired of hearing about it) Pokémon Go

Mobile Moment Targeting–The Lessons from (we know you’re tired of hearing about it) Pokémon Go

Mobile Moment Targeting & Insights Platform From Aki Technologies Helps Stonyfield Organic Yogurt Engage Consumers During Trending Moments. Aki Technologies, the ... More ...

Video Advertising Bureau: TV Brands Dominate Millennials’ Video Viewing

Video Advertising Bureau: TV Brands Dominate Millennials’ Video Viewing

Definitive report on Millennial viewing shows younger adults prioritize TV to a surprising extent. Contrary to the popular portrait of multitasking ... More ...

Retail-Related Mobile Searches  Continue Once Customer Enters Store: Hitwise

Retail-Related Mobile Searches Continue Once Customer Enters Store: Hitwise

Thanks to their smartphones, consumers are in-play even after they cross the threshold of stores, according to a new study ... More ...