ADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...]More...
DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile phones have used their phones in the bathroom, with more [...]More...
ADOTAS – Another week, another round of new gigs. Here are the hires and promotions we heard about this week. [...]More...
ADOTAS – In the latest episode of The Future of Engagement, marketing consultant and Influence People chief Murray Newlands’ video interview series, we meet meet Kimling Lam, marketing and communications director of SaaS company Meltwater Group. Lam talks about how brands can work with social media to find their audience, interact with [...] More...
ADOTAS – Fashion Week is about to descend upon New York City in a burst of swirling colors, bold new styles and weighty prognostications about what’s “in” and what’s “out.” These eight days in February are crucial. Retail buyers will make decisions that determine what men and women wear – [...] More...
ADOTAS - Who really clicks on ads anymore? That’s not necessarily a rhetorical question — it’s one of several mediaFORGE poses in this white paper, released earlier this week. mediaFORGE provides technology that aims to determine post-engagement attribution, which the company insists is a much better way to measure a [...] More...
ADOTAS – When you only mount a political campaign every four years on a national level or two on a local level, you probably haven’t kept up on the explosive growth of data-driven targeting that makes traditional contextual buys — such as FoxNews.com for Republicans and Huffington Post for the Democrats — [...] More...
ADOTAS - As I stepped onto the Metro-North train the other day, I spotted a series of ads from Google near the doorways. The one that really captured my attention is below. It left me asking why Google (and others) are releasing these ads. The short-term answer is, as Marc [...] More...
ADOTAS - Mobile marketing made tremendous strides in 2011. Exciting developments gave a glimpse into what we can expect from mobile advertising in 2012. Among clients, partners and peers, we see three major trends that will ensure that the mobile advertising world keeps the ball rolling in the right direction, driving [...] More...
ADOTAS – In the latest edition of his video series, The Future of Engagement, marketing consultant Murray Newlands (head of Influence People) offers a commentary about Facebook’s IPO, which is expected… well, pretty much any second now. In this video, Newlands evaluates what drove interest in the Facebook IPO across [...] More...
ADOTAS – Believe it or not, there was a time when privacy was revered. One’s innermost thoughts remained under lock and key (literally) in a diary, not played out online in excruciating detail. Now, private lives are led in public. While older generations struggle with the lack of anonymity this new world engenders, [...] More...
GRAPHICMAIL – Over time an email marketing list may erode as people lose interest in your offerings or, worse yet, become annoyed by your newsletter sends. Regardless of the reason, emailers have to accept a certain amount of list depreciation as things go on, but when that list begins to lose [...] More...
ADOTAS – For the past few weeks, you’ve been acquainted with The Future of Engagement, marketing consultant and Influence People head Murray Newlands‘ video series that features discussions with forward-thinking industry leaders about how to reach, and form connections with, a wider audience. (ADOTAS has shared Newlands’ interviews with Mark [...] More...
ADOTAS - Virtual bulletin board Pinterest is, by most accounts, booming: One survey estimates the number of unique visitors to the site grew by 429 percent over the last four months of 2011 — up past 10 million visitors — and it’s currently driving more traffic to retail sites than [...] More...
ADOTAS – QR (Quick Response) codes aren’t new. They were created in 1994 by a Toyota subsidiary to track vehicles in the production process. And now they seem to be just about everywhere. No doubt you’ve seen these codes on print ads, outdoor advertising or even the walls at your local bar. QR [...] More...
ADOTAS – Context is a crucial factor in ad performance, and blind buying formats such as ad exchanges and real-time bidding now give marketers valuable impressions at a price they can choose. The problem is that these buying strategies also increase the chances of bad page placements that defeat the [...] More...
ADOTAS - Faster page loads equal more page views, and as a result, website marketers face a constant tug of war between content demands and performance requirements. On the one hand, sites need rich, dynamic content to engage users. On the other hand, we know that visitors grow impatient after [...] More...
ADOTAS – Global corporate nomenclature is making history right now as the ICANN (International Corporation for Assigned Names and Numbers) gTLD (generic top-level domains) platform opens in full swing. The established and largest name brands of the world are now pitted against the newest, most recently incubated, globally poised but relatively unknown name [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
