(ADOTAS) ATLANTA — July 29, 2014 — LSN Mobile Inc., a mobile media company dedicated to connecting brands and consumers ... More ...
According to Recode.net., Peggy Johnson, the Executive Vice President of Qualcomm Technologies, Inc. and President, Global Market Development at Qualcomm, is leaving the ... More ...
(ADOTAS) BOSTON – July 28, 2014 – ChoiceStream, a full-service programmatic media-buying company today announced that it has raised $7.5 ... More ...
Featured Articles
At the end of May, Silicon Valley venture capitalist and Internet expert Mary Meeker released her annual Internet trends report. As in years past, the report underscores the increasingly global nature of the Internet. Businesses now understand that by virtue of having a website that can be found by potential customers anywhere in the world, they are, by default, global ... More ...
- Published in Featured Top Post ,Features ,Opinions
There is another death in the industry. According to Russell Glass’s latest post, RIP, Mr. B2B Ad Campaign. He argues that the traditional B2B buyer’s journey is shifting to an ‘always-on,’ multi-channel strategy, describing how, “prospects search on Google, visit vendor websites, consult product review sites, engage on social media, consult forums and, along the way, encounter myriad forms of digital ... More ...
- Published in Featured Top Post ,Features ,Opinions
Obtaining a single view of the customer has been at the core of marketers’ quests well before the Digital Era. The complete picture of the customer is critical to Marketing’s long-term success, better personalization and segmentation. However, siloed data sources, the ubiquity of mobile devices and the inability to correlate all the disparate information together has turned into a nightmare ... More ...
- Published in Featured Top Post ,Features ,Opinions
Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed. This purchase coincides with Marissa Mayer’s vision to help turn Yahoo into a “mobile-first company” as she articulated ... More ...
- Published in Featured Top Post ,Features ,Opinions ,Spotlight
More marketers and product professionals are placing increased importance on emotion in customer engagement strategies, with good reason. Writers and researchers like Dan Ariely of Duke University, Daniel Kahneman of Princeton, and Antonio Damasio, of the University of Southern California have reported findings that make research into human decision-making relevant to anyone interested in understanding why people consistently choose one ... More ...
- Published in Featured Top Post ,Features ,Opinions
Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be.
The challenge is to dig down past the surface demographics to uncover more detailed and personal information—information that holds valuable insights marketers ... More ...
- Published in Features ,Opinions ,Video
By now, you’ve undoubtedly heard about programmatic advertising, how it doing for the ad world what the automated assembly line did for the automobile manufacturing industry. Last year when programmatic first burst on the scene, the IAB reported that approximately 20 percent of all digital advertising was sold by one machine talking to another but more recent statistics place the ... More ...
- Published in Featured Top Post ,Features ,Opinions
Most mobile publishers have more inventory than they can sell through one ad network or their direct sales team. To maximize fill rates and sell more of their inventory, most publishers work with multiple ad networks at the same time. Ad network performance can also vary for a given publisher, with some offering better performance in a particular geography or ... More ...
- Published in Featured Top Post ,Features ,Opinions
Can ad networks really be ace players in the mobile space?
While buyers and sellers alike are busy navigating the mobile ecosystem, mobile ad networks are facing a perception problem. As more vendors appear in the growing mobile space, mobile ad networks are often perceived to be there to simply fill in campaign gaps – whether that is for reach, scale ... More ...
- Published in Featured Top Post ,Features
When Terry Kawaja speaks, the ad world listens—and for good reason. His insights lack preconceived notions and biases—assets in a potentially controversial piece like his latest on the Future of TV.
Terry speaks of the current conversations happening in silos:
Linear TV folks dismissing the relatively smaller digital budgets
Digital fellas convinced that ... More ...
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Which would you rather read: USA Today or the phone book?I’m going to bet nearly 100 percent of people would take the first choice and flip through the newspaper with colorful charts and graphs over a brick of monotonous listings. The paper is just easier to read and process. It’s alarming then that online campaign analysis is closer to handing ... More ...
- Published in Featured Top Post ,Features ,Opinions
The mobile revolution is finally paying off for publishers and brands that have made investments in beefing up advertising on smartphones and tablets. According to a new report released by eMarketer, in 2014 the overall advertising market will increase by 5.3 percent to a staggering $180.12 billion, attributable to growth in ads for mobile and television.
Not since 2004 has the ... More ...
- Published in Featured Top Post ,Features
Since social media’s inception, companies have adopted strategies to both reach their audience and increase sales. However, a recent Wall Street Journal article said that marketers are increasingly disillusioned about the connection between easy metrics, such as Facebook “likes” and Twitter followers, with sales. It’s an age-old struggle, but also becoming more difficult thanks to the social networks themselves. New ... More ...
- Published in Featured Top Post ,Features ,Opinions
Media quality is influenced by several variables, some more easily measured than others. Perhaps the most difficult to accurately measure is also considered the most ominous: fraud. As an industry, we’ve achieved acceptance (fraud exists) before understanding (how we measure it and how much is out there). In come the verification vendors, touting the ability to report what everyone is ... More ...
- Published in Featured Top Post ,Features
Companies who want to drive customer engagement or increase operational efficiency for field employees may think launching a mobile app is a foregone conclusion. After all, everyone seems to have an app these days. For companies who feel behind in mobile innovation, there is often a sense of urgency to get an app into the market as soon as possible.
It’s ... More ...
- Published in Featured Top Post ,Features
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