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Rethinking the in-store customer approach: focus on a data-driven customer experience

By Alex Timlin, VP, Retail & E-Commerce, Emarsys Despite the seismic shift in the retail industry towards online shopping, brick-and-mortar stores still remain relevant. However, there’s an underlying problem that many of these stores are ill-equipped to handle the multifaceted nature of today’s multichannel, connected...

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Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

Nearly all small businesses (87%) advertise, and 67% plan to experiment with a new advertising medium in 2019. Millennial small business owners and managers value...