ADOTAS – Marketing automation — the process of automating a customer’s interactions with a brand and using it to track [...]More...
ADOTAS – While one internet-related company has pretty much dominated the business news cycle this week, there’s been some activity [...]More...
ADOTAS – You think you’re a digital sales pro, but are you certified? Show us your credentials. Don’t have any? [...]More...
DM CONFIDENTIAL - This year has not been a particularly easy one for certain segments of the performance marketing space. It is the banking crisis plus the auto crisis all rolled into one — the storied companies and iconic brands facing iconic struggles, with debt crushing them and forcing once-unthinkable [...] More...
ADOTAS – With Facebook being based in the U.S. and all, Americans might not think too much about how they’re actually in the minority on the network. The U.S. holds 17 percent of Facebook’s user base, which means the other 83 percent lives somewhere else. Social media and digital analytics [...] More...
ADOTAS - For companies operating in an environment where trends last for weeks and mobile applications come and go, it’s increasingly difficult to learn what customers on the ground are thinking about products. One method to capture this sentiment is through a review of customer engagement. A crucial step in effectively [...] More...
ADOTAS – Search engine advertising is an effective tool to get your business found by local searchers. It’s important to write a clear, engaging text ad optimized for both consumers and search engines so you can drive more clicks. Avoid these five common text ad writing mistakes to ensure you’re getting the most clicks [...] More...
ADOTAS – Despite continued volatility in the American economy, IEG projects that North American sponsorship spending will grow by 4.1 percent in 2012, to $18.87 billion. No matter how you look at it, that’s big money. In a world where marketing is becoming more of a science than an art, realizing [...] More...
ADOTAS - With the imperative only increasing for Facebook to deliver a mobile experience that people enjoy as much as they enjoy as the web experience, the network has been ramping up its efforts to look better on mobile. And as Future of Engagement host Murray Newlands explains in this [...] More...
ADOTAS - It’s a good thing people love talking about Facebook as much as they do, because boy howdy, there are a lot of Facebook-related things to talk about this week. Today’s chatter: Search engine marketing software and services provider WordStream has released stats showing how Facebook’s advertising services stack [...] More...
ADOTAS - We all know that sticking all of our business info out onto the internet comes with a number of security risks, and that these risks are still a major inhibitor when it comes to loading and managing data on the internet. Although cloud-based services afford us maximum flexibility and ease of [...] More...
ADOTAS – This week’s installment of The Future of Publishing brings together two guys who work as both marketing consultants and content creators: Host Murray Newlands ran into Human Business Works president Chris Brogan at BlogWorld Los Angeles in 2011, and now we’re sharing this video of their discussion. Brogan [...] More...
ADOTAS – Welcome to the final countdown. Facebook’s IPO is expected to come this week, and with the amount of discussion on the topic since the network filed with the SEC for an initial public offering back in February, you assuredly don’t need us to remind you of that. And [...] More...
DM CONFIDENTIAL – Last week we spoke with an interesting startup. Without meaning to sound contrarian, they certainly sounded so — that is, if you believe what the mainstream media says regarding the daily deal space. They say that it does not work for merchants. They say that deals are [...] More...
ADOTAS - The term “gamification” can be one of the most misunderstood marketing and engagement strategies employed today. Many marketers think gamification literally means creating a game to engage with customers or employees. And, yes, it can mean that. However, at its base, gamification is simply the use of game design techniques and mechanics [...] More...
ADOTAS - Marketing used to be simply about message placement, but today it’s about engagement. Every facet of marketing must have some level of engagement attached to it in order to succeed and grow organically. Engagement revolves around reciprocation, where a viewer watches, reads, or listens to an advertiser’s placement, [...] More...
ADOTAS - Let’s face it — today’s consumer is more educated, more self-reliant and more demanding. This means many things for digital marketers. For one, it means we must be more personal. Social media has clearly made marketing a one-to-one game. It also means we must be everywhere customers are, increasing [...] More...
ADOTAS - Last week I was in the grocery store when I saw a young woman busily typing on her iPhone. As I reached over to grab a new roll of Saran wrap, she asked, “Do you think waxed paper or parchment paper is better for Rice Krispie treats?” She had the [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
