xAd, a New York tech company, can now target a potential customer or user with an ad based on ... More ...
Instagram helps brands share stories through imagery. And since launching an advertising platform, they’ve heard from marketers that they want ... More ...
bRealTime, a programmatic division of digital media holding company CPXi, announced today that its preferred programmatic mobile marketplace saw revenue ... More ...
Featured Articles
An additional one billion people will become mobile subscribers over the next five years, according to a major new GSMA (Groupe Speciale Mobile Association) report published at Mobile World Congress today. The new report, ‘The Mobile Economy: 2015’, forecasts that the number of unique mobile subscribers will increase from 3.6 billion at the end of 2014 to 4.6 billion by ... More ...
- Published in Featured Top Post ,Features ,News
How do you get the attention of a busy, on-the-go online audience? The best creative makes an emotional connection – be it shockingly scary or reassuringly comforting. This week’s innovative ads show you how it’s done in four very different ways.
Let the plays begin!!
Campaign Name: Evolve 2015
Country: United States
Advertiser: 2K Games
Media Agency: MODCo Media
Creative Agency: Team ... More ...
- Published in Featured Top Post ,Features ,News
Fluent conducted a survey of more than 5,000 American adults to discover how they used their smartphones over the last 12 months, find out whether they have embraced shopping on smartphones, and gain insight into how brands can improve their handheld shopping experiences.
KEY FINDINGS:
1. More than half of respondents said they made purchases on their smartphones last year: More than half ... More ...
- Published in Featured Top Post ,Features ,News
In 2006, not-so-coincidentally the year that Twitter was invented, the Advertising Research Foundation defined engagement as “turning on a prospect to a brand idea enhanced by the surrounding context.”
We all know the brands we represent need to engage with their customer base – but we also need to be watching the social metrics on content. That will unlock the info ... More ...
- Published in Featured Top Post ,Features ,News
As you may recall, in our first installment of Crossing the Channel, we examined the display ecosystem from a bird’s-eye view. This time, we’ll take a deeper look into the world of ad viewability – an area of particular concern for our industry as of late.
First, let’s address a question that, up until recently, was on the tip of many ... More ...
- Published in Featured Top Post ,Features ,News ,Spotlight
Brands know their audiences; there’s no contesting that. The services and products that they sell are designed in the very first place to meet the needs of a core customer group that is well defined by a few common attributes. While the most digital advertising campaigns often involve a very pointed grouping within an audience that shows the most engagement ... More ...
- Published in Featured Top Post ,Features ,News
Get ready for an uprising! First, there’s the revolutionary ad for The Hunger Games-Part 1 Mockingjay. The entire campaign creates a user-generated rebellion that mimics the core themes from the film. Then, watch bad coaches break a few bats (and all the rules) and finally treat yourself or that special someone to an ideal gift from Braun.
It’s a veritable creative ... More ...
- Published in Featured Top Post ,Features ,News
Duke University’s Fuqua School of Business surveyed 288 chief marketing officers and discovered that “companies under-utilize the marketing analytics that they’ve requested and have available for decision making.” According to Christine Moorman, a professor at the school of business and director of the research. “It’s clear that using marketing analytics remains a distinct challenge for companies—beyond the production of ... More ...
- Published in Featured Top Post ,Features ,News
ComScore’s CEO, Serge Matta, offered some good news about online ad fraud rates in a revealing interview he gave to Beet.TV. Turns out the problem is already being remedied by premium publishers, and the trickle down effect is also in play. Matta said in the interview that almost 80% of traffic is genuine.
Better than most think
This really goes against ... More ...
- Published in Featured Top Post ,Features ,News
The Facebook Preferred Marketing Developer (PMD) program was created to help businesses scale their marketing efforts on Facebook. The structure gives partners one badge to signify that they meet or exceed Facebook partner standards. It also organizes partners based on specific areas of expertise:
Ad Technology: Scale and optimize Facebook ad campaigns
Media Buying:1 ... More ...
- Published in Featured Top Post ,Features ,News
In our first “Crossing the Channel” article, we broke down the complexity of the Display ecosystem. Now we’ll look into the channels of video and television. More precisely, we’ll take a nuanced look at how marketers can design ways to measure performance across video and TV that includes other relevant channels such as social and online video, so we can ... More ...
- Published in Featured Top Post ,Features ,News
In the entertainment industry, marketers are always looking to create a big splash or immersive experience that will draw audiences into their ads. This week’s campaigns show how it’s done! Whether you’re a movie lover, TV addict or a sports fanatic, these ads will leave you begging for more.
Campaign Name: CW – The Flash RTO
Country: United States
Advertiser: ... More ...
- Published in Featured Top Post ,Features ,News
As advertisers demand more and more certainty about viewers, publishers and ad suppliers feel the pressure. You could sense the tension it causes even when the attendees of last week’s iab Leadership meeting weren’t talking about it! Randall Rothenberg, President and CEO at IAB opened the meetings, saying: “Through the town halls, we will collaborate on how we overcome pressing ... More ...
- Published in Featured Top Post ,Features ,News
Signal, a cross-channel marketing technology company, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of profile data.
“Marketers’ ability to deliver true one-on-one marketing is limited to their ability to identify customers across channels and devices and unify fragmented ... More ...
- Published in Featured Top Post ,Features ,News
- Tags: brand specific, campaigns, data gathering, data tracking, Google, interactive-advertising, internet-advertising, internet-advertising-news, internet-marketing-advertising, one-on-noe marketing, search, Signal and social-media
Electrifying social media around the globe the Grammy Awards prove music, video, advertising are a match made in cyberheaven. With more than 2 million followers and 14.3K Tweets it was time for pop singers to sync up with the melodies of corporate America.
Katy Perry was peddling CoverGirl cosmetics. Justin Timberlake tried to sign us up for a MasterCard. John ... More ...
- Published in Featured Top Post ,Features ,News
