An INSIGHT by Erik Matlick (pictured left), a serial entrepreneur and founder and CEO of the marketing data company Bombora. ... More ...
The collaboration will enable execution and posting on media buys across networks by combining Nielsen’s Audience-Based Buying Data with clypd’s ... More ...
IAB Tech Lab kicked off a Blockchain Working Group with co-chairs Richard Bush, Chief Product & Technology Officer, NYIAX (pictured ... More ...
I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization. After decades of blasting consumers with one size fits all messaging—not just on TV and print (where you had little choice but to do so)—but ... More ...
A joint study from Bazaarvoice and Ad Age research shows that data sources, freshness and quality are unclear among both agency and brand-side marketers. Bazaarvoice, Inc., a provider of consumer-generated content (CGC), advertising, and personalization solutions, announced the results of “More Data, More Problems: Trust, Transparency & Targeting in 2017,” a research study that Advertising Age conducted on behalf ... More ...
An ADOTAS Q&A with Christophe Menard (pictured left), General Manager of Sublime Skinz Inc (USA), explores the new IAB ad standards, the transition to HTML, and how that affects online publishers and advertisers. The IAB New Ad Portfolio replaces all the previous creative display guidelines for mobile and desktop – including the Universal Ad Package (UAP), rich media units, and other ... More ...
AdYouLike is one of world’s largest artificial-intelligence-driven ad platforms. Adotas and General Manager U.S. and Chief Revenue Officer at ADYOULIKE Francis Turner (pictured left) sat down to discuss how artificial intelligence is changing the ad world. Q: What are your thoughts on the state of innovation within the adtech industry? A: There’s been a massive proliferation of new technologies in the ... More ...
As online users bounce from desktop to mobile, cross-device tracking is now more than ever a crucial component for any digital marketing strategy. But how can you accurately pinpoint where your audience is? That is where deterministic and probabilistic data comes in. Often used as the foundation for cross-device tracking, it is important to know both deterministic and probabilistic data come ... More ...
The Merkle Digital Marketing Report was recently released. After reading the report, one data point in particular resonated with me: Google Paid Search Spend Up 23% in Q2 2017 So marketers have upped investment in paid search to drive website traffic. This trend doesn’t come as a surprise, since paid search was budgeted for at the beginning of the year. And that ... More ...
One of the more memorable characters in A&E’s Mad Men was not a man, but a room-sized IBM mainframe, installed at Sterling Cooper as a symbol of the computer age. The agency believed, as many firms did in the early 1970s, that information technology would revolutionize worker productivity. Yet as the economic data rolled in through the 1980s, it revealed ... More ...
Recently Adotas caught up with Scott Galit is the CEO of Payoneer (pictured left), to discuss how fintech can help affiliates, publishers and advertisers master the challenges of the global online marketplace. Q: What are the global opportunities for affiliates, publishers and advertisers? And what role do ad networks play? A: For affiliates and publishers, growing their business globally allows them to ... More ...
There was no more obvious takeaway from recent second quarter 2017’s earnings reports than that Google and Facebook are giant players in the digital ad space—and are only getting bigger. Facebook trumpeted $9.3 billion in earnings during last quarter, an increase of 45 percent year over year, and Google’s parent company Alphabet touted $26 billion in earnings across all properties, ... More ...
Recent headlines have forced advertisers and agencies to give ad verification a second look. With $16 billion set to be lost to fraud this year, it’s not surprising that marketers now want more reassurance that their digital media buys are actually being seen by their intended audience. While it’s long overdue that marketers and their agencies are paying increased attention to ... More ...
Everyone remembers their first trip to Las Vegas, trying to decide in which slot machine to insert the quarter in order to receive an avalanche of quarters when pulling the machine’s arm. Data scientists run very similar (though more statistically significant) analyses when determining how best to match the right mobile ad to the right user while wasting the smallest number ... More ...
The global cloud market is expected to grow to $190+ billions by 2020 (as estimated by Forrester); that’s a whopping number. Cloud computing has brought the advantage of lower cost of ownership of IT applications, super fast time to market, and unmatched surges in employee productivity. From storage to data analytics, applications of all scales and sizes are operating on ... More ...
Right now, brands are finding themselves increasingly preoccupied with the issue of brand safety. In the days when advertising was a more manual process, conducted solely in print publications and on billboards and television screens, this wasn’t so much of an issue: brands dictated where their ads would go, and didn’t have to worry about their content showing up in ... More ...
Cannes is possibly the only time of year when advertising creative gets its due, with words like “brilliant” bandied about in headlines. This year’s event even came on the heels of recent announcements that major holding companies will merge creative and media together under one P&L. But post-Cannes, that’s all we’re left with: effusive language, awards, and announcements. Creative has ... More ...
Header bidding is a relatively new, unified auction that publishers conduct outside of their primary ad server. Because it enables advertisers to cherry-pick high-priority impressions using programmatic ad platforms, it does a decent job of increasing ad revenue. Header bidding has proven itself useful in organizing competition between SSPs, increasing publishers’ revenue streams. The Single-Objective Problem However, header bidding guarantees neither premium ad ... More ...
Streaming: A Paradigm Shift
Q: It was recently reported that Netflix subscriptions have surpassed cable subscriptions. What does this mean for advertisers? How ... more...
What will be the most important vertical in online advertising in 2016?
