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Understanding Customer Data Platforms
Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.”
The evolution of CDPs...
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ADYOULIKE Releases First State of Native Video Ads Report
Mobile and Tablet Users Are More Likely to Watch and Engage with Long-Form Native Video Ads In Premium Placements.
Across Premium Publisher Environments, Mobile Users...
